Team Lead, Field Marketing

ABOUT THE ROLE

As Team Lead of Field Marketing at Tungsten Automation, you will be responsible for driving the regional marketing strategy, leading a high-performing team, and orchestrating integrated, data-driven programs that fuel pipeline growth, accelerate deals, and expand engagement within strategic accounts. You will act as a connector between global campaigns, sales leadership, and the AMS field marketing team, delivering insight-led, customer-centric programs that drive measurable business outcomes—supporting Tungsten Automation’s growth objectives.​

WHAT YOU'LL DO

• Lead the AMS Field Marketing team to execute regional programs aligned to global and regional sales goals.

• Develop and communicate a marketing plan driving awareness, engagement, and pipeline growth across strategic accounts.

• Partner with Regional VPs of Sales (RVPs) to understand objectives, align marketing strategies, and co-own pipeline outcomes.

• Act as a strategic advisor to sales, supporting region-specific go-to-market strategies.

• Champion an ABM-first approach using 6sense data and buyer intent signals to target high-value accounts.

• Design and deliver multi-touch, digital-first campaigns across content, events, social, and partner channels.

• Ensure all campaigns connect the customer journey: awareness, acquisition, expansion, renewals, and advocacy.

• Drive integrated marketing execution across digital, event, and partner channels, balancing regional and global priorities.

• Manage regional events (virtual, in-person, and hybrid) as part of a larger multi-touch strategy.

• Collaborate with global campaign, channel marketing, and partner ecosystem teams for maximum co-marketing impact.

• Build marketing programs influencing new logo acquisition and existing customer growth (expansion, renewals, advocacy).

• Identify opportunities for customer storytelling, case studies, and thought leadership.

• Define, track, and report on key metrics: pipeline influence, deal acceleration, customer engagement, account penetration.

• Use data and insights to optimize marketing performance and resource allocation.

• Lead quarterly business reviews (QBRs) with sales and marketing stakeholders.

• Lead, mentor, and develop a team of field marketing professionals.

• Empower team members to execute with autonomy while maintaining alignment to strategy and brand standards.

• Champion operational excellence, collaboration, innovation, and continuous improvement.

• KPIs:

  • Regional pipeline influenced and accelerated

  • Marketing-sourced and influenced revenue

  • Customer engagement and expansion metrics

  • Advocacy and customer storytelling impact

  • Partner co-marketing productivity

  • Team engagement and performance

ABOUT OUR PLATFORM

Tungsten Automation's platform helps organizations transform information-intensive business processes, reduce manual work and errors, minimize costs, and improve customer engagement. The platform combines Generative AI, Knowledge Management, Intelligent Document Processing, Process Orchestration, mobility and engagement, and analytics to ease implementations and deliver dramatic results that mitigate compliance risk and increase competitiveness, growth, and profitability—particularly crucial for highly regulated industries facing complex compliance requirements. No other vendor offers a platform of complementary technologies integrated into a scalable, manageable software platform, positioning us to grow and dominate the process automation space.

While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.

WHAT YOU NEED TO SUCCEED

• 7+ years of B2B marketing experience, including team leadership and regional field marketing ownership.

• Proven success in pipeline influence, ABM program delivery, and deal acceleration in enterprise/SaaS environments.

• Deep knowledge of Account-Based Marketing (ABM), digital-first orchestration, and customer journey mapping.

• Expertise in 6sense, Salesforce CRM, and marketing automation platforms (e.g., Eloqua).

• Strong partnership skills—able to build trust and drive alignment with sales, partners, and cross-functional teams.

• Excellent communication, storytelling, and presentation skills.

• Metrics-driven decision maker with strong analytical mindset.

• Demonstrated experience managing budgets, agencies, and complex marketing programs.

• Highly motivated self-starter who thrives in a fast-paced, evolving environment.

• Bachelor’s degree in Marketing, Business, or related discipline (or equivalent experience).

• Willingness to travel 30-40% across the USA for team leadership, customer events, and account engagement.

Tungsten Automation Corporation, Inc. is an Equal Opportunity Employer M/F/Disability/Vets

The base salary range for this role, across the US, is $117,030 - $163,281. Your actual base pay within this range will be determined by your work location as well as skills, qualifications, experience, and relevant education/training. The range provided reflects only the base salary for the role and does not include benefits.