Campaign Manager

Tanium

Tanium

Reading, UK
Posted on Friday, June 21, 2024

Summary/Objectives

The International Campaigns Manager is responsible for pipeline generation and digital campaigns spanning our EMEA, South Asia, and LATAM markets.

This role will strategize and execute on programming that achieves lead and pipeline targets in each region and will build and oversee digital programming and campaigns in key regions.

This role works closely with Regional Field and Sales Team in EMEA (North, South & Central), South Asia, and Latin America to align on programming goals, plans, and successful execution.

The International Campaigns Manager will conceptualize and plan integrated programs, measure against goals and objectives, align cross-functional teams, and execute on program deliverables.

This position reports to the Senior Manager, Global Campaigns and is a member of Tanium’s Digital & Campaigns Team.

Essential Job Functions

  • In coordination with sales and field marketing teams, develop the regional always on go-to-market plans including the digital marketing strategy, budget and goals.
  • Develop demand gen models to forecast, track and achieve targets for regional inquiries, qualified leads, opportunities, pipeline & close/won deals
  • Strategize and activate integrated regional demand generation programs across a mix of tactics and marketing channels, including display, paid social, content syndication, webinars, email, etc
  • Develop campaign reports and dashboards to demonstrate campaign progress and progress to targets
  • Provide regular reporting for the regions in support of continuous international and regional optimization.
  • Communicate and enable the sales and partner organizations on the strategy and activation elements for international campaigns
  • Actively support the SDR Teams to ensure alignment on lead volume, quality and lead follow up
  • When appropriate, localize and personalize messaging and tactics to region, segment, and vertical to optimize for engagement and conversion

Minimum & Preferred Job Qualifications

Education

  • BA or BS in marketing or related field

Experience

  • Minimum 3-5 years of experience in marketing campaigns, digital marketing, integrated marketing or related disciplines
  • Experience working with international teams
  • Proven track record of delivering end-to-end integrated campaigns
  • Proven experience developing high ROI demand generation campaigns

Other

  • B2B experience strongly preferred
  • Experience in cybersecurity, cloud/SaaS or other IT environments a plus
  • Analytical minded with understanding of SiriusDecisions Waterfall methodologies
  • Excellent writing skills with experience in landing page, email and ad copywriting
  • Highly collaborative with a deep sense of ownership and accountability

Core Competencies

Tanium Competencies:

  • Demonstrates initiative and motivation
  • Excellent oral and written communication skills
  • Team player
  • Person of high ethics and integrity
  • Ability to work in a fast-paced, changing environment

Security & Privacy Roles & Responsibilities

All roles at Tanium have access to Tanium Confidential Information, therefore, Tanium assigns a universal Position Risk Designation to all roles to hold everyone to the highest possible standard. All roles at Tanium are subject to the following requirements:

  • Protection of Tanium information and other assets
  • Compliance with Tanium policies and terms of applicable agreements with Tanium

About Tanium

Tanium, the industry’s only provider of converged endpoint management (XEM), leads the paradigm shift in legacy approaches to managing complex security and technology environments. Only Tanium protects every team, endpoint, and workflow from cyber threats by integrating IT, Operations, Security, and Risk into a single platform that delivers comprehensive visibility across devices, a unified set of controls, and a common taxonomy for a single shared purpose: to protect critical information and infrastructure at scale. Tanium has been named to the Forbes Cloud 100 list for six consecutive years and ranks on Fortune’s list of the Best Large Workplaces in Technology. In fact, more than half of the Fortune 100 and the U.S. armed forces trust Tanium to protect people; defend data; secure systems; and see and control every endpoint, team, and workflow everywhere. That’s the power of certainty. Visit www.tanium.com and follow us on LinkedIn and Twitter.

On a mission. Together.

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.

We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.

Taking care of our team members

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.

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