Product Marketing Manager, Japan

SquareUp

SquareUp

Marketing & Communications, Product
Tokyo, Japan
Posted on Tuesday, June 4, 2024

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

As Square’s Product Marketing Manager (PMM) for Japan, you will take the responsibility of launching and growing Square’s products in the market.

You will champion the voice of the customer to develop and market our products - identifying which customer segments Square Japan can serve, understanding sellers' needs, and using research insights to influence Square's product roadmap.

You'll have a strong understanding of product strategy, branding, full-funnel integrated marketing strategy, growth marketing and sales enablement, as well as a track record of cross-functional coordination. You will partner with Product, Creative, Engineering, Data Science, Central Marketing, Communications, as well as Sales and Account Management. Reporting into the Product Marketing Lead based in Japan, this role can be based remotely anywhere in Japan or in our Tokyo office through a hybrid of in-office and remote working.

You will:

  • Deeply understand the market, competitor context and market-specific regulations that make Japan a unique place to launch and grow products

  • Collaborate to design the product roadmap, completing market, competitor and customer research to map unmet customer needs and prioritize solutions that help SMEs succeed

  • Drive go-to-market strategies - including targeting, segmentation, pricing, product positioning, value propositions, key messaging, marketing channels (paid, earned, and owned), budgets, and lifecycle campaigns - across the customer journey to convert, grow, and retain our customers

  • Have deep empathy for our customers' pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage)

  • Collaborate with global product managers, engineers, designers, data scientists, and other team leads to identify impactful product opportunities, prioritize efforts and share insights on the Japanese market

  • Own the metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimisation opportunities

  • Partner with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement

  • Work with designers and copywriters to develop compelling and unique marketing collateral across channels

Qualifications

You have:

  • The ability to work with Japan-based sellers in Japanese (reading, writing and video meetings), and global Square colleagues in English (reading, writing and video meetings)

  • 5-8 years of marketing or management consulting experience

  • Demonstrated understanding of product marketing, growth or lifecycle marketing, or similar go-to-market positions in the Japanese market

  • Designed go-to-market strategies for product launches, and conducting customer insights research

  • Experience in growth or lifecycle marketing by email, in-product, content marketing, and other owned/earned channels

  • Ability to work with a global team of stakeholders, explaining cultural and market differences

  • Passion for problem solving and SMEs in Japan to succeed

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Perks

We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.