Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

About the Role

In this role, you will partner cross-functionally with Product, Marketing, Sales, Enablement, Operations, and Customer Success teams to ensure our portfolio of innovations is launched, adopted, and activated effectively.

You will own the orchestration of go-to-market readiness and product activation strategies for a portfolio of offerings ensuring internal teams are equipped, customers are excited, and adoption is accelerated.

Key Responsibilities

GTM Strategy & Planning:
Lead end-to-end GTM planning for new product releases and major solution enhancements. Align plans with Sales, Marketing, Product, and Enablement to ensure a cohesive launch strategy.

Product Activation:
Build and execute programs to accelerate internal and external product adoption across regions, personas, and industries. Ensure teams understand the value, use cases, and positioning of each solution.

Cross-Functional Orchestration:
Serve as the connective tissue between Product, Sales, Marketing, and Enablement—driving alignment, accountability, and integrated delivery across multiple stakeholders.

Sales Readiness & Enablement:
Partner with Enablement to ensure field-facing teams are equipped with the right messaging, content, and tools. Define success measures and readiness KPIs.

Internal Communications:
Develop clear, concise narratives for leadership, internal stakeholders, and field teams translating complex product or strategy updates into actionable, audience-specific communications.

Measurement & Insights:
Track and analyze GTM activation and readiness metrics. Provide reporting and insights to optimize performance and inform leadership.

Qualifications

Qualifications

• 8+ years of experience in GTM strategy, product marketing, program management, or product activation—ideally in a SaaS or enterprise technology environment
• Proven experience leading cross-functional GTM initiatives that drive measurable business impact
• Strong executive presence and communication skills, with the ability to influence at all levels
• Deep understanding of enterprise software, product launches, and sales lifecycle
• Comfort operating in ambiguity with a bias for action, curiosity, and innovation
• Ability to balance strategic thinking with tactical execution
• Strong organizational, project management, and prioritization skills

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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