Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

As the Head of Partner Marketing, Asia Pacific, you will be responsible for developing and executing a comprehensive partner marketing strategy across the diverse APAC region, including Australia, New Zealand, Asia, Korea, and India. This pivotal leadership role will focus on driving revenue growth through our partner ecosystem, encompassing consulting and implementation partners, managed services partners, hyperscaler collaborations, and reseller networks. You will lead a team to build and nurture strong relationships with key partners, create joint marketing programs, and enable partners to effectively sell and implement our solutions. You will be a key member of the APAC Partner leadership team, contributing to the overall regional strategy and ensuring alignment between marketing and sales objectives.

The right candidate should have extensive experience in leading and managing teams and a proven track record of success in creating and driving partner marketing strategies in the APAC region to deliver business growth

The successful candidate will be looking to join a dynamic Integrated Marketing team in a high-impact, high-growth, fast-paced role, which reports directly to the Senior Director, APAC Integrated Marketing.

Key Responsibilities

• Strategy Development & Execution: Develop and implement a comprehensive partner marketing strategy for the APAC region aligned with overall company objectives and revenue goals across a diverse ecosystem of partners including Resellers, Managed Services, Hyperscalers, Consulting and Implementation and Technology partners.
• Joint Marketing Programs: Design and execute joint marketing programs with partners to generate leads, drive awareness, and accelerate sales. This includes campaigns, content creation, events, and digital marketing initiatives.
• Partner Enablement: Develop and deliver enablement, marketing resources, and support to enable partners to effectively market, sell, implement, and support our solutions.
• Reseller Program Management: Scale reseller opportunities through effective program design, incentives, and support mechanisms.
• Hyperscaler Collaboration: Build and strengthen relationships with key hyperscaler partners (e.g., AWS, Azure, GCP) to drive joint go-to-market activities.
• Performance Measurement & Reporting: Track, measure, and report on the performance of partner marketing programs, using data to optimize campaigns and demonstrate ROI.
• Budget Management: Ability to build a successful business case for funds, in addition to managing the partner marketing budget effectively, ensuring resources are allocated to the highest-impact activities.
• Team Leadership: Lead, mentor, and develop a high-performing partner marketing team across the APAC region.
• Cross-functional Leadership: Collaborate closely with sales and marketing in each Area, product marketing, campaign marketing and other internal teams to ensure alignment and maximize the impact of partner marketing efforts. Must be able to evangelise the contribution of the partner ecosystem and educate others on the partner strategy and routes to market.

Qualifications

Core Competencies:

• Regional Expertise: Deep understanding of the APAC business landscape, cultural nuances, and partner ecosystems.
• Partner Marketing Acumen: Proven experience in developing and executing successful partner marketing strategies, with a focus on driving revenue growth.
• Resale Channel Development: Expertise in building and scaling reseller programs, including recruitment, enablement, and incentive design.
• Hyperscaler Experience: Experience working with hyperscaler partners (AWS, Azure, GCP) on joint marketing and sales initiatives.
• Consulting & Implementation Partner Knowledge: Understanding of the consulting and implementation partner landscape and how to effectively engage with these partners.
• Relationship Building & Influencing Skills: Exceptional interpersonal and relationship-building skills, with the ability to influence and collaborate effectively with partners and internal stakeholders.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Analytical Skills: Strong analytical skills, with the ability to track, measure, and report on the performance of partner marketing programs.
• Leadership Skills: Proven leadership skills, with the ability to build, mentor, and develop a high-performing team.
• Results Orientation: A strong focus on achieving results and driving revenue growth through partner marketing initiatives.

The ideal candidate should have:

• 15+ years of experience in partner marketing, channel marketing, or a related field.
• Experience working in the software industry, preferably with a SaaS company.
• Proven track record of success in creating and driving partner marketing strategies in the APAC region to deliver business growth.
• Strong understanding of different partnering routes to market.
• Excellent communication, interpersonal, and presentation skills.
• Bachelor's degree in marketing, business, or a related field; MBA preferred.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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