Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

About the Role:

The Meter and Role Governance Product Manager will define and operationalize ServiceNow’s licensing governance and tooling strategy across the company’s portfolio of products and AI-native platform services. This role will ensure alignment between product design, entitlement models, pricing strategies, and audit compliance — laying the foundation for hybrid subscription and consumption-based business models.

You will be the connective tissue between Product, Engineering, Pricing, Legal, and Compliance teams, ensuring that every product launched adheres to a unified framework of entitlement policies, role definitions, and metering standards that scale globally.

About the impact

1. Strategy & Vision

• Establish a clear vision for ServiceNow’s licensing and metering governance in alignment with corporate compliance, commercialization strategy, and product roadmap goals.
• Define a multi-year roadmap for scalable licensing frameworks supporting hybrid subscription and consumption-based models.
• Partner with the VP, Product Management – Commercialization Focus, to ensure licensing design is embedded into product strategy from inception, not added post-launch.

2. Process & Tooling Ownership

• Design, document, and evolve standardized licensing workflows across all product and platform teams.
• Drive the implementation of internal tools for entitlement tracking, license validation, metering, and audit readiness.
• Define APIs and integration points between product services and the entitlement management layer to ensure consistent usage tracking.

3. Governance & Compliance

• Establish and manage executive governance review boards for the introduction or modification of meters, entitlements, or cross-BU roles.
• Implement control mechanisms and automated checks to ensure audit readiness and regulatory compliance.
• Partner with Legal and Compliance teams to codify rules and escalation paths for licensing policy deviations.

4. Cross-Functional Collaboration

• Work closely with Product, Engineering, Pricing, Finance, and Legal to align licensing constructs with both business models and technical enforcement.
• Serve as the subject matter expert (SME) for entitlement governance and licensing compliance across the product lifecycle.
• Collaborate with Engineering to embed compliance hooks into the Now Platform and product services.

5. Enablement & Communication

• Develop and maintain documentation, templates, and knowledge bases that guide product teams in defining meters, roles, and entitlements.
• Lead internal enablement programs, including training, playbooks, and standard operating procedures (SOPs) for licensing governance.
• Communicate updates on standards, tooling enhancements, and governance changes across all relevant stakeholders.

Responsibilities Summary

• Govern product licensing standards, metering processes, and entitlement policies across ServiceNow’s product lines.
• Maintain internal tooling and compliance infrastructure to ensure licensing integrity throughout the software development lifecycle.
• Institutionalize executive review boards for introducing or modifying meters, roles, and cross-portfolio entitlements.
• Develop end-to-end licensing processes embedded in each release cycle and ensure consistent adoption across all business units.
• Partner cross-functionally to integrate governance frameworks into ServiceNow’s AI-native commercialization model.

Qualifications

• 12+ years in enterprise software product management, preferably in SaaS or platform companies with complex entitlement architectures.
• Proven experience with licensing frameworks, entitlement management, or metering systems.
• Familiarity with hybrid subscription and consumption-based business models.
• Strong technical fluency in platform architecture and integration of compliance tooling.
• Excellent collaboration skills — able to influence without authority across Product, Legal, and Engineering.
• Analytical, systems-thinking mindset capable of defining company-wide governance models.

For positions in this location, we offer a base pay of $217,500 - $380,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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