Senior Principal Inbound Product Manager, CRM and Telecom industry workflows

ServiceNow

ServiceNow

Product
Santa Clara, CA, USA
USD 187,600-328,300 / year + Equity
Posted on Oct 23, 2025

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Join the Telecom Industry vertical product team responsible for creating world class AI enabled industry products that leverage ServiceNow differentiators to solve key operational challenges for the Telecom industry. We are a lean and fast-paced team, driven by innovation and committed to delivering exceptional new product offerings.

ServiceNow is looking for an outstanding product management leader to drive product roadmap, requirements, and design for AI powered CRM capabilities for the Telecom industry. This leader will collaborate closely with outbound PMs, engineering, platform teams, horizontal product teams, and GTM teams to develop a compelling vertical product offering and ensure flawless roadmap execution. The ideal candidate should have substantial experience in the Telecom domain and thrive in a fast-paced, dynamic environment with minimal guidance.

What you get to do in this role:

  • Partnering with cross functional teams to formulate product strategy and execute on product roadmap.
  • Promote ServiceNow’s AI First Industry vision to customers, partners, internal stakeholders, cross-BU leaders, and PM teams.
  • Partner and influence horizontal products and platform roadmaps, in order to leverage innovations that’s delivered across the entire ServiceNow product portfolio.
  • Understand the competitive landscape and shape the future of how ServiceNow leverages AI to transform customer experience.
  • Collaborate closely with engineering teams to define requirements, stories, and epics for backlog and build within the product.
  • Be instrumental in driving user experiences that delight end users while delivering value to customers.
  • Work with strategic customers for prototyping and early ideation of new product features, capabilities and drive product adoption

Qualifications

To be successful in this role you have:

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
  • 12+ years of Telecom domain experience, either in enterprise software for Telecom or directly in a Telecom company.
  • 8+ years of enterprise product management experience
  • Deep experience and understanding of Telecom BSS domain – Sales and order management, service management and inventory management.
  • Familiarity and experience in TM Forum, MEF, and other industry standards.
  • Entrepreneurial approach and comfortable in a dynamic, results-driven environment that includes a background in both small and large organizations.
  • Relentless focus on achieving product-market fit.
  • Excellent cross-functional collaboration skills, with the ability to influence and drive teams toward a common goal.
  • Strong analytical and quantitative skills, utilizing data and metrics to support assumptions and recommendations; experience with data and analytics to optimize user experience and enhance the product.
  • Outstanding written and oral communication skills, with the ability to effectively communicate technical and business topics to diverse audiences.
  • Self-directed with the ability to think strategically and execute tactically, managing multiple, competing priorities simultaneously.
  • Hands-on approach, starting small and scaling up over time.
  • Proven ability to handle multiple competing priorities in a fast-paced environment.
  • Practitioner of Agile methodologies, adaptable to different organizational environments.
  • Familiarity with ServiceNow platform and customer experience workflows

FD21

For positions in this location, we offer a base pay of $187,600 - $328,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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