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EMEA Go-to-Market Activation Manager

ServiceNow

Dublin, Ireland

Posted on Oct 16, 2025

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Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are looking for a Manager to join the EMEA GTM Activation team to support the continuing evolution of our business. Our team ensures that ServiceNow has the organization, go-to-market (GTM) programs, and ways of working to build and sustain high growth on the path to $30bn revenue and beyond.

The successful applicant will collaborate with many stakeholders across the EMEA business, depending on current portfolio of programs. This role comes with the opportunity to contribute to transformation and help accelerate growth beyond our core business.

In this role you will:

Own and support the design, activation, execution and scaling of strategic GTM initiatives aligned with our growth strategy to embed best practice, sure consistency & scalability

Partner with stakeholders from across the business to effectively design & activate strategic, cross-functional change aligned to our growth strategy

Collaborate with cross-functional teams, including Sales, Marketing, Product, Enablement, Operations and Customer Success, to drive and support integrated go-to-market activities and initiatives.

Work closely with the broader EMEA GTM Activation team to identify and address opportunities to improve the efficiency and effectiveness of our Go-to-market supporting adoption of best practices from across geographies and industries

Track progress of initiatives, monitor key metrics and outcomes, and provide updates to stakeholders

Qualifications

What we are looking for in this role:

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
5+ years of professional experience, with exposure to Field Sales organisations and / or GTM functions in a matrixed sales environment, in enterprise software
Experience working with cross-functional, multicultural teams, ideally in high-growth organizations
Embody a growth-mindset, with a drive to learn new skills and content areas
Energetic, proactive, and outcomes-focused, with a drive to make an impact
Strong organization, communication, teamwork, presentation and problem solving skills
Strong Program Management skills, including the ability to manage complex initiatives and deliver outcomes in ambiguous, fast-paced environments
Flexibility and adaptability to navigate change and competing priorities in a fast-paced, dynamic environment
Collaborative mindset, with the ability to build trusted relationships across a diverse stakeholder group

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.