Senior Director, Global Sales Development EMEA



Sales & Business Development
Dublin, Ireland
Posted on Friday, July 5, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

As the Senior Director/AVP of the EMEA SDR Team, you'll provide leadership and direction to our Sales Development team in the Americas, focusing on scaling for growth and advancing the Global Sales GTM Mission. In this role, you will:

  • Evolve & Implement policies supporting marketing and sales pipeline development strategies.
  • Execute strategic plans to elevate the Sales Development team into a technology-driven, world-class pipeline development team.
  • Oversee all strategic aspects of Americas SDR’s to enhance productivity and customer satisfaction.
  • Foster a culture of collaboration through servant leadership.

Primary Responsibilities:

  • Develop a comprehensive strategy and business plan aligned with 3.5X'ing the rolling pipeline.
  • Drive execution plans to exceed business targets and scale operations.
  • Define and refine key sales processes for consistent implementation.
  • Collaborate with regional sales leaders for an aligned demand generation plan and meet a targeted list of lead SLAs.
  • Coach and develop SDR talent for promotion to Inside Sales roles.
  • Determine optimal SDR resource allocation to meet pipeline demands.
  • Participate in stakeholder operating reviews and QBR’s.
  • Drive operational processes and ensure compliance with sales tools for robust data integrity.
  • Mentor the team in alignment with our 5 core KPI’s (Pipeline, Opportunities, Activities, Lead SLA & New Logo’s)
  • Collaborate with Sales Enablement on continuous development plans.
  • Participate in the annual business planning process, influencing high-performance teams
  • Collaborate with HQ and regional functions


  • Sales leadership experience in the enterprise software industry.
  • Proven track record in leading high-performance teams.
  • Results-driven with collaborative and influential skills in a team-oriented environment.
  • Strong people management skills and a commitment to coaching and development.
  • Passion for fostering a diverse, inclusive, and belonging team and environment.
  • Excellent interpersonal skills for effective communication and collaboration at all organizational levels.
  • Experience collaborating with marketing, sales, and executive teams.
  • Adaptability and flexibility to thrive in a dynamic environment.
  • Passion for evangelizing capabilities and success through various outlets to build brand preference and recognition.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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