Product Marketing Director, Employee Workflows



Marketing & Communications, Product
Chicago, IL, USA
Posted on Monday, July 1, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

A successful Product Marketing Director must drive cross-functional teams to successfully deliver high-impact results. We index heavily on great messaging and positioning skills and cross-functional partnership. If you are a natural storyteller, and work with a ‘one team, one dream’ mindset you should apply.

As Product Marketing Director, you will drive the messaging, positioning and thought leadership for ServiceNow’s HR and Talent solution offerings. You will work with our product business units and go-to-market teams to drive awareness, deepen engagement, and accelerate growth. You will demonstrate a passion for developing the right customer narrative and experiences across your products and solutions in the form of a product marketing strategy and plan and work cross-functionally to execute the plan successfully.

The ideal candidate is not only experienced in B2B product marketing, they are a quick study who is able to consume complexity across a vast array of product, services, customer segments, geographies, and industries. He/she can simplify these complexities to be easily learned and understood by GTM and marketing teams for use with our target markets. The ideal candidate is a self-starter who can lead the creation of differentiated messaging and positioning for our HR and Talent offerings across multiple teams. He/she will be the subject matter expert and voice of the product.

What you get to do in this role:

  • Create differentiated messaging and powerful sales and campaign content that lands with customers and drives engagement through campaigns, events, meetings, website, and social media.

  • Build compelling and innovative solution, thought leadership and sales content (e.g. case studies, white papers, data sheets, blog posts, customer presentations, FAQs, etc.) to accelerate customer and industry awareness, and adoption.

  • Own the messaging for product launches and work collaboratively across product management, marketing, sales, and other stakeholders.

  • Partner with Industry marketing and product teams to develop industry-first messaging and solutions that unlock new markets and opportunities.

  • Educate sales with effective and clear enablement materials to articulate the value and differentiation of ServiceNow solutions.

  • Provide thought leadership for campaigns, events, webinars, blogs, and more.

  • Win over the analyst community with the best articulation of our value proposition and vision.

  • Be the go-to evangelist to speak to the power of ServiceNow’s differentiation in the HR and Talent space at industry events and to the press.


To be successful in this role you have:

  • 12+ years of relevant experience, with at least 5 years in product marketing

  • 7+ years of experience marketing to enterprise technology buyers, preferably in Human Capital Management or Talent Management software of related fields

  • Strong experience designing, developing, and implementing insight-driven, content-led marketing and sales enablement content.

  • Results driven, detail-oriented with a bias for action and have ability to thrive in a fast-paced environment.

  • Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results.

  • Understanding of HR Service Delivery and Talent Development needs spanning across various organizational structures and industry sectors.

  • Very strong written and oral communication skills

  • Experience presenting to enterprise executives in digital and in-person events.

  • Bachelor’s degree or equivalent experience

  • Must be comfortable with social media and community participation.

  • Up to 25% travel to support sales efforts and industry events


Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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