Senior Product Marketing Manager, Customer Workflows



Marketing & Communications, Product, Customer Service
Waltham, MA, USA
Posted on Monday, July 1, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description


We are seeking an action-oriented, product marketer who is craving to be part of a great company, innovative product offering and a fast-growing industry. We need someone that will thrive as an individual contributor but also be a great collaborator to join our talented product marketing team. The Sr. Product Marketing Manager – Customer Workflows will be responsible for driving key elements of our Customer Workflows GTM strategy, product launches, creating sales enablement content, supporting digital campaigns, events and developing persona-based solution messaging. This position reports to the Sr. Director of Product Solution Marketing for Customer Workflows

The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly present our value proposition and describe how we solve our buyers’ problems.

What you get to do in this role:

· Work across teams to develop impactful persona-based messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for Customer Service Management, Sales and Order Management, and other supporting business partners across the enterprise.

· Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.

· Collaborate with sales, product management, campaigns and other teams to develop killer product marketing content to support our GTM strategy.

· Develop content such as case studies, videos, ebooks, infographics and blog posts.

· Help support and manage key conferences and 3rd party events including speaker selection, content reviewers, messaging support, and related event staff management.

· Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.

· Help develop and deliver sales content to improve funnel and sales performance.


To be successful in this role you have:

· 8+ years in enterprise software Product Marketing or equivalent

· Familiarity with customer service, sales and order management, CRM, and related enterprise solutions

· Strong persona-based messaging and storytelling experience

· Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.

· Very strong written and oral communication skills

· Experience presenting to enterprise executives in digital and in-person events.

· Bachelor’s degree or equivalent experience.

· Must be comfortable with social media and community participation.

· Up to 10% travel to support sales efforts and industry events


Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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