Senior Product Marketing Manager, Platform and AI



Marketing & Communications, Software Engineering, Product, Data Science
Austin, TX, USA
Posted on Tuesday, June 25, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description


We are seeking a highly motivated, creative, and experienced Senior Product Marketing Manager to join ServiceNow’s Platform and Artificial Intelligence (AI) Marketing team! In this role, you will be responsible for crafting a compelling message and clear differentiation for ServiceNow’s fast growing AI products and solutions. You will work closely with ServiceNow’s product, sales and marketing team’s on high-visibility endeavors, including product launches, marketing programs & events, seller enablement, and the AI homepage. You will become the go-to product marketing expert on the ServiceNow AI Platform and ensure we tell a clear and consistent story across all our marketing and sales channels. If you have a passion for crafting inspirational customer stories, delivering innovative product demos and building clear product messaging, then this role is for you! To be successful in this role, you must be experienced in enterprise B2B product marketing, have excellent communication and messaging skills, and an understanding and interest in enterprise AI and generative AI. What you get to do in this role:

· Product Positioning and Messaging - Develop a compelling narrative and value proposition for ServiceNow’s AI products and solutions. Monitor messaging performance and identify opportunities for improvement.

· Product Launches - Align with the Platform Product Management team to drive product positioning for existing products and new launches.

· Demand Generation - Work with our internal demand gen teams to hone the strategy and marketing programs that drive demand. Be proactive in recognizing where the business may need marketing support and the effective levers to pull.

· Marketing Programs - Partner with marketing teams to build high quality collateral (website, customer stories, demos, print, videos, etc.) that reflect the product positioning and showcases the vision and value proposition of our platform.

· Events - Manage our AI portfolio at key marketing events with content, speaker and messaging support.

· Press and Analysts Relations- Work closely with Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market


To be successful in this role you have:

· 7+ years of product marketing/management/sales engineering

· 4 years of experience in enterprise software platforms, knowledge of AI a plus

· Expert and strategic storyteller who can craft simple and memorable narratives

· Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations.

· Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results.

· Very strong written and oral communication skills


Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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