Director, Product Management, Technology Workflow



IT, Product
Santa Clara, CA, USA
Posted on Tuesday, June 25, 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

About Digital Technology:

We’re not yesterday’s IT department, we're Digital Technology. The world around us keeps changing and so do we. We’re redefining what it means to be IT with a mindset centered on transformation, experience, AI-driven automation, innovation, and growth.

We’re all about delivering delightful, secure customer and employee experiences that accelerate ServiceNow’s journey to become the defining enterprise software company of the 21st century. And we love co-creating, using, and highlighting our own products to do it.

Ultimately, we strive to make the world work better for our employees and customers when you work in ServiceNow Digital Technology, you work for them.

Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do.

Emerging Technology Group

Emerging Technology Group (ETG) is an IT research & development organization that drives innovation through experimentation on Now Platform, and exploration of new technologies.

What our team values:

  • Being humble and having each other’s backs
  • Learning new things and sharing expertise with each other—by answering a quick question on teams, pairing on a feature, or leading a lunch and learn session
  • Producing high quality work, we’re proud of, and not taking shortcuts
  • Having fun—we like to joke around, eat lunch together, and even hang outside of work
  • Leaving work at work, maintaining a sustainable pace (no big bangs, few big pushes)

The Role:

ServiceNow is seeking a visionary Director of Product Management to lead the Technology Workflow product line. In this critical role, you will be responsible for driving the product strategy, roadmap, and execution for a suite of solutions that empower DT teams to automate core workflows and deliver exceptional service to their organizations and end users.

What you will gain:

You will experience being part of a team that is driven by the passion knowing that it is making a positive difference in our world. You will work and partner with motivated and highly skilled individuals who are committed to providing value every day.


  • Product strategy and vision – develop and articulate a clear product strategy for our Technology products. Define and communicate the long-term vision, ensuring alignment with industry trends and customer needs.
  • Team leadership - Lead and inspire a high-performing product management team, fostering a culture of collaboration, innovation, and excellence. Provide mentorship and guidance to product managers, helping them develop their skills and contribute to the success of the products.
  • Cross-functional collaboration - Collaborate with cross-functional teams, to ensure the successful development, launch, and support of products. Work closely with stakeholders to gather input and feedback, incorporating it into product strategy and roadmap decisions.
  • Product Roadmap and Lifecycle Management - Develop and maintain a comprehensive product roadmap, outlining key features, enhancements, and releases. Manage the entire product lifecycle, from ideation to end-of-life, ensuring products meet needs and remain competitive.
  • Market Analysis and Competitive Intelligence - Stay abreast of industry trends, market dynamics, and competitive landscape related to products. Conduct regular market analysis and gather intelligence to inform product strategy and positioning.
  • Stakeholder engagement - Engage with stakeholders to understand their needs, pain points, and feedback related to products. Drive initiatives to enhance customer satisfaction and loyalty through product improvements and innovative solutions.
  • Manage complex, multi-disciplinary projects from start to finish and help the teams achieve the intended outcomes.
  • Develop plans and help the teams stay on track by monitoring and providing on-going visibility to product status (progress against key milestones, key decisions, dependencies, issues, risks, metrics, etc.) to all stakeholders
  • Anticipate and break down obstacles that slow down or prevent product teams from delivering on outcomes.


  • Typically requires a minimum of 15 years of related experience in product management leadership roles with a proven track record of success in bringing IT workflow solutions to market.
  • Deep understanding of IT service management (ITSM) best practices and methodologies.
  • Experience with ServiceNow platform and products.
  • Experience working with Agile development methodologies.
  • Strong leadership and team management skills.
  • Excellent communication, interpersonal, and presentation skills.
  • Ability to think strategically and make data-driven decisions.
  • Passion for ServiceNow and the IT workflow space.


For positions in the Bay Area, we offer a base pay of $207,300 - $362,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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