Global Vice President - Creator Workflow Solution Sales / GTM



Sales & Business Development
Santa Clara, CA, USA
Posted on Thursday, June 6, 2024

Company Description

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With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

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Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We’re on a journey to innovate across ServiceNow’s go-to-market (GTM), delight our customers, and fuel our unparalleled climb to $15B and beyond. We’re moving fast, and with this rapid scale and dynamic growth we’re hiring a Global Vice President – Creator Workflow Solution Sales/GTM leader to drive growth, scale and consistency across our Go-To-Market organization.

The Worldwide Leader of Servicenow’s Global Creator Workflow Solution Sales/GTM will direct market success across a hyper-growth solutions portfolio. Key focus areas will include driving the workflow growth strategy, expanding sales specialist capabilities, and shaping cross-functional ecosystem activities to build pipeline and capture market opportunities. They will oversee a global team of GTM senior leaders who will advise on market development, demand generation, and field enablement for the Creator Workflow Solution Sales/GTM.

This leadership position comes with the opportunity to play a pivotal role in growing the business and driving lasting impact for the organization. The ideal candidate is a proven global sales leader, expert at partnering with product leadership to build & grow businesses, superb relationship builder, and an intellectually curious individual who can develop trust with senior leaders and stakeholders across the organization. The candidate must be able to combine GTM expertise, product/market knowledge and sales GTM excellence to drive action and deliver results.

What you get to do:

  • Build global GTM strategies in partnership with WF/BU & cross-functional business partners including marketing, partner, geo-aligned solution sales, digital sales, core field sales and others.
  • Responsible for global business transformation with the critical role of influencing the Global Creator Workflow Solution Sales while driving consistent GTM execution across the collective.
  • Manage, lead and inspire a geographically dispersed team of professionals who are dedicated to global workflow GTM success; sales evangelists who actively represent the portfolio in large scale 1:many customer and partner facing events and 1:1 executive briefing.
  • Own the multi-quarter business performance view, continuously track & monitor key metrics to ensure success, recommend course correction & success initiatives.
  • Bridge market insights and intelligence to shape product pricing & packaging for GTM success. Inform the BU roadmap based on customer & market insights.
  • Partner closely with Sales Leadership to help them adopt and execute Global Creator Workflow Solutions strategies, sales plays and activities.
  • Be the GTM voice for the Global Creator Workflows in global forecast calls, quarterly product reviews, acquisition considerations, GTM plans, business reviews and, in general, represent the workflow from a sales perspective.
  • Foster and grow the workflow specialist community and culture; define enablement priorities, expand domain expertise, ensure competitive readiness.
  • Provide expert consultation in long-range and annual planning efforts including growth objectives, prioritization, enablement needs, workflow specialist sales compensation approaches, and other sales critical success activities.
  • Proactively collaborate with the ACE organization to develop GTM partners to deliver on workflow growth objectives.
  • Develop Multi-Workflow strategies in partnership with Global WF Leader peers and product leaders.

Moreover, the accountabilities will also include, but are not limited to the:

  • Creation of business development strategies in partnership with Geo leadership to build healthy pipeline coverage and drive growth & innovation.
  • Plan construction and targeting, co-ordination with marketing on required events.
  • Creation of thought leadership content, in conjunction with BU and marketing.
  • Providing enablement for scaling, in conjunction with Ops and Partner orgs; and
  • Conducting an aggregation of forecasting at a global level.


To be successful in this role you have:

  • 15+ years’ experience in sales, business development and GTM strategy
  • Proven enterprise software sales experience in a large, global matrixed sales organization. Experience in a specialist sales organization preferred.
  • Demonstrated success partnering with senior product leaders to build and grow businesses spanning a multi-BU product portfolio.
  • Deep sales, market and product knowledge relating to the Technology Workflow business.
  • Outstanding communication skills, ability to influence at all levels of the company.
  • Experience presenting to large internal and external audiences including customer & partner events.
  • Understanding of customer buying preferences, market dynamics and key drivers with ability to crafty and align sales GTM strategies accordingly.
  • A consistent track record of sales excellence; meeting and exceeding team quotas
  • Experience attracting, retaining, and developing high performing, high potential talent through assessing, selecting, onboarding, coaching, and developing.
  • A track record of managing teams in different geographical locations.
  • Superior knowledge and demonstrated skills of sales techniques, customer interaction, customers relations.
  • Strong forecasting and reporting capabilities with solid understanding of key financial metrics, ROI assessment and market insights analysis for near-term and long-term health of the business.
  • A proven and consistent track record selling to large enterprise level customers and established relationship at the C-suite level.
  • Strong organization, communication, teamwork, presentation, problem solving and time management skills.
  • Experience inspiring global, matrixed teams to share and follow defined best practices.
  • A self-starter with a “win as a team” approach
  • Global role or international experience is a plus.

For positions in the Bay Area, we offer a base pay of $211,100 - $358,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

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