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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

This role will be responsible for defining and driving the industry marketing strategy, focusing on building high-impact programs and campaigns that drive awareness and lead generation within key market segments.

Responsibilities

Strategic Marketing Leadership

• Develop and execute integrated marketing plans across key industries to drive brand awareness and pipeline growth.

• Work closely with cross-functional teams including Sales, Product Marketing, and Digital to align marketing efforts with business goals.

• Identify and prioritize target segments and develop tailored value propositions.

Program & Campaign Management

• Design, implement, and manage end-to-end marketing programs, including webinars, events, digital campaigns, and content initiatives.

• Manage the program budget and ensure efficient allocation of resources for maximum ROI.

• Monitor and report on campaign performance, providing data-driven insights and recommendations for optimization.

Sales Enablement & Collaboration

• Partner with the Sales team to develop sales tools, messaging, and collateral that support the sales cycle.

• Collaborate with the Business Development team to ensure lead follow-up and tracking.

• Serve as the primary point of contact for marketing-related inquiries from the Sales organization.

Content & Messaging

• Oversee the creation of industry-specific content, including white papers, case studies, and blog posts.

• Ensure all marketing communications are consistent with brand guidelines and messaging.

Qualifications

• 7+ years of experience in B2B marketing, with a focus on industry or program marketing.

• Proven track record of developing and executing successful marketing campaigns that drive pipeline growth.

• Strong analytical skills and experience with marketing automation and CRM tools (e.g., Salesforce).

• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.

• Strategic thinker with a hands-on approach to execution.

• Bachelor’s degree in Marketing, Business, or a related field.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.