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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The C360 Apps & Industries Content team is a new and growing global team within the Salesforce product organization, and we create high-impact content across the funnel that fuels business growth. We’re looking for highly skilled and experienced content developers with a knack for writing marketing content that drives conversions and is optimized for organic search. Your responsibilities will include conducting thorough research on topics, generating ideas for new content types and formats, using effective language to create content, and finally publishing across mediums with a regular cadence ensuring the highest quality standards. If you’re familiar with producing online content, especially for the B2B SaaS world and have an eye for detail, we’d like to meet you. Ultimately, you’ll deliver quality content assets that appeal to our audiences, attract customers, boost awareness, and drive conversions and revenue generation.

This job requires someone who loves to communicate through content and can utilize a variety of media and formats to get the job done.

• Do you love to play with and understand complex technical products?

• Do you like figuring out the best ways to communicate complex ideas and technical product features in simpler ways?

• Do you love to keep up with digital content trends and create technical yet creative content?

• Do you nerd out about craftsmanship, the right words and images, and how to tell a story?

• Can you energize the same old, same old with a fresh approach…and also dream up the “here’s what we do next”?

Our hope? You’ll shine as the newest content superstar on our team, within our company, and in our industry. We want you to find new ways to push our standards and expand expectations for craft, strategy, and creative excellence. You'll create jaw-dropping content that excites, delights and resonates with our audience and internal stakeholders. And, of course, everything you do will be thoughtful and smart, always supporting business objectives.

KEY RESPONSIBILITIES

You will

• Create best-in-class search-optimized marketing content and technical product enablement content to support multiple Salesforce product lines collaborating closely with business leaders, product marketers, senior product and engineering stakeholders.

• Research industry-related topics, and keep an eye on the content Salesforce’s competitors deliver.

• Conduct keyword research and incorporate SEO guidelines while creating digital content.

• Create reports and derive insights from data to optimize content strategy.

• Create content assets such as technical blogs, long-form content, ebooks, whitepapers, videos, podcasts, technical learning modules, and many more technical content assets.

• Conduct A/B testing with tools such as Optimizely or Google Optimize to test content effectiveness and improve conversion rates.

• Proofread and edit content to maintain the highest standards of quality

• Coordinate with marketing, design, and product and engineering teams to illustrate articles and content as needed.

• Keep the customer journey in mind and write content that helps prospects move through the funnel.

• Adhere to brand guidelines and consistency (style, fonts, images, and tone)

• Update website content as needed.

If you made it this far and your curiosity is piqued, one last thing: Salesforce is a fun place to work. Our brand has made giant strides over the past few years, and we aim to keep it growing and keep our values in sight. We provide professional development and mentorship whenever and wherever possible. We try to keep things interesting daily without a dull day. And, most importantly, we lead with empathy. We're a supportive group that takes each other's well-being to heart.

Is this something you’re interested in? If so, please apply.

EXPERIENCE

• 3-4 year sexperience working on a B2B SaaS content marketing and product enablement content team

• Have a portfolio featuring a range of digital work on marketing and technical product content, preferably across formats

• Evidence of working with multiple stakeholders (including senior product, marketing, and engineering), especially in a matrixed organization

REQUIRED SKILLS

• Baseline knowledge of the SaaS, Salesforce platform, products, and passion for software and technology solutions.

• Ability to understand and articulate technically complex product offerings and needs of the customers.

• Ability to independently create new source content that is clear, technically accurate, delightful, and useful to Salesforce’s customers and prospects.

• Ability to generate and execute innovative “breakout” ideas.

• Proven skills with a wide variety of technical content authoring tools such as Google Workspace apps, GitHub, Articulate Rise, video editing software, and content formats such as documents and spreadsheets, images, PDFs, MP4s, and more.

• Basic familiarity with HTML/CSS and Web Analytics.

• Hands-on experience with video editing and image creation tools is a plus.

• Ability to work independently to complete multiple projects in a fast-paced and nimble environment globally.

• Ability to collaborate cross-functionally, exerting influence without direct authority.

• Proven ability of critical thinking.

• Show curiosity and ask questions to get to the root of things

• Keep up with digital content trends and courageously try new tools and content formats based on research to innovate.

• Proactively identify and develop ideas to address gaps in our thinking.

• Meticulous attention to detail.

• Experience with corporate marketing and branding, and a clear understanding of marketing strategies and concepts.

• Experience with partner ecosystems, and their content needs.

• Interpret creative direction, follow brand tone and style guides, and keep a beginner’s mind.

• Participate in all necessary internal and external meetings — briefings, status, technical brainstorming sessions, and presentations — with senior leaders

• Excellent English writing and speaking skills with an aptitude to understand the technical details of a product.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.