To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

At Salesforce, we put customers first, and we want to shine a spotlight on their success. We're seeking a strategic leader who's passionate about building and scaling a world-class customer reference program that showcases inspiring and educational customer success stories. The Senior Manager, Customer Marketing - References will lead the transformation of our reference operations, building scalable processes and innovative approaches to maximize business impact through authentic customer advocacy.

Key Responsibilities
Program Leadership & Strategy

• Re-imagine and modernize our Reference Program to align with evolving business needs and market dynamics
• Identify current challenges, gaps, and opportunities to optimize program effectiveness and ROI
• Develop comprehensive workflows and processes, leveraging AI and automation tools to streamline reference operations
• Create scalable onboarding, management, and execution frameworks for reference activities

Stakeholder Management & Business Partnership

• Build and maintain strong relationships with Sales, Customer Success, Product Marketing, and Executive teams
• Partner with Account Executives and Customer Success Managers to identify high-impact reference opportunities
• Present program updates, insights, and strategic recommendations to senior leadership and executives
• Collaborate with Analyst Relations to support customer participation in industry research and reports

Reference Asset Development & Management

• Oversee the creation and curation of diverse reference assets
• Ensure optimal mix of references across products, industries, solutions, and strategic plays
• Manage reference event portfolio including customer roundtables and meetings
• Develop customer advocacy programs that nurture long-term reference relationships

Analytics & Performance Management

• Establish KPIs and measurement frameworks to track program impact on pipeline and revenue
• Monitor, analyze, and report on reference utilization, effectiveness, and business outcomes
• Provide data-driven insights to optimize reference strategy and resource allocation
• Track competitive reference landscape and market positioning

Required Experience & Skills
Leadership Experience

• 15+ years of relevant experience with 10+ years in Customer Marketing or Reference Program management
• Proven track record managing and developing high-performing teams
• Experience building or scaling pilot/beta programs from concept to execution
• Background in B2B technology, enterprise software, or SaaS environments preferred

Strategic & Operational Excellence

• Demonstrated ability to drive consensus across diverse, cross-functional teams in complex matrix organizations
• Experience managing global programs across multiple time zones and cultural contexts
• Strong project management skills with ability to balance multiple priorities and competing deadlines
• Proven track record of process optimization and operational efficiency improvements

Communication & Relationship Building

• Exceptional presentation and storytelling skills with experience presenting to C-level executives
• Outstanding written and verbal communication abilities for both internal and external audiences
• Experience managing customer relationships and facilitating executive-level conversations
• Ability to translate complex technical concepts into compelling business narratives

Technical & Analytical Capabilities

• Proficiency with CRM systems (Salesforce preferred), marketing automation platforms, and analytics tools
• Experience with content management systems and digital asset management
• Strong data analysis skills with ability to derive actionable insights from complex datasets
• Familiarity with AI tools and automation technologies for workflow optimization

Personal Attributes

• Growth mindset with ability to see opportunities in challenges and adapt to evolving environments
• Dynamic, confident personality capable of driving execution with minimal guidance
• Exceptional attention to detail and quality standards
• Collaborative team player with genuine passion for customer success and learning

What We Offer

• Opportunity to shape the future of customer references at a leading technology company
• Access to cutting-edge AI tools and technologies to drive program innovation
• Collaborative, inclusive culture with opportunities for professional growth and development
• Competitive compensation package including equity participation
• This role is perfect for a strategic leader who thrives in fast-paced environments and is passionate about leveraging customer success stories to drive business growth and market leadership.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $157,800 - $216,900 annually. 

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.