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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Overview of the Role

The Salesforce Strategic Events team is seeking a highly organized, collaborative, and detail-oriented Strategic Events Coordinator to support the planning and execution of Campground across our global event portfolio.

Campground is the heart of Salesforce events where we showcase products, demos, customer success, and innovation across the entire Salesforce ecosystem. In this role, you will partner closely with Campground leads, agencies, product teams, and internal stakeholders to execute critical aspects of Campground operations. Reporting to the Director, Strategic Events, this role will assist in delivering operational excellence and success for pre-, onsite and post-event planning.

Responsibilities

Event Planning & Expo Operations:

• Support end-to-end planning for Campground experiences across Dreamforce, Connections, TDX, World Tours, and Tableau Conference.

• Manage timelines, trackers, deliverables, and status documentation to ensure partners stay aligned throughout planning.

• Coordinate details such as experience inputs, creative requests, product demos, technical needs, content updates, staffing, and equipment lists.

• Assist with floorplan reviews, space planning documentation, and operational readiness checks.

Cross-Functional Coordination:

• Serve as a key connector between the Campground CoE, product marketing, creative/production agencies, research, and partner teams.

• Track and route approvals, ensure assets are delivered on time, and help drive alignment across teams.

• Support internal communications, meeting cadences, and documentation to keep planning efficient and transparent.

Onsite Event Support:

• Provide onsite support at major events to ensure Campground opens effectively and operates smoothly.

• Assist with daily walkthroughs, staffing check-ins, signage/demos validation, and real-time escalation of issues.

• Gather live insights from experiences to support mid-event improvements.

Reporting and Strategic Business Operations:

• Track and manage scan data and key performance indicators (KPIs) for each event

• Help build recap reports, pulling key metrics and insights into clear summaries for internal and executive audiences.

• Maintain consistency and accuracy across data sources and event programs.

Required Qualifications

• 3+ years of experience in event planning, experiential marketing, expo/trade show operations, or project coordination

• Strong organizational skills with the ability to manage multiple workstreams in a fast-paced, evolving environment.

• Excellent communication and relationship-building skills.

• Proficiency in Google Workspace or Office; comfortable working with spreadsheets and basic data analysis.

• Ability to thrive in ambiguity and stay calm under pressure, especially onsite.

• Familiar with Salesforce and our audience and products

• Willingness to support onsite event execution when needed, with travel up to 25%

Preferred Qualifications

• Experience working with production agencies, event vendors, or creative teams.

• Familiarity with large-scale events, trade shows, or experiential environments.

• Interest and proficient in analytics, reporting, and event performance metrics.

• Knowledge of the Salesforce ecosystem is a plus.*LI-Y

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.