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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Field Marketing Senior Analyst is a key contributor to Salesforce’s Public Sector portfolio, with a primary focus on Federal, National Security, and State & Local, while also supporting Education and Nonprofit. This role blends audience acquisition with third-party event execution to drive measurable impact. It will support the planning, execution, and delivery of high-impact events—Salesforce-led, industry, and third-party—ensuring they meet audience, engagement, and pipeline goals.

The right candidate will thrive in a fast-paced environment, collaborate across stakeholders, and bring strong organizational skills to managing multiple, complex projects. By scaling best practices, toolkits, and ROI frameworks across regions, this position strengthens global alignment while supporting AMER-driven innovation.

What You’ll Do

• Plan and execute Public Sector events with a strong focus on Federal, National Security, and State & Local, while also contributing to Education and Nonprofit programs.
• Drive audience acquisition campaigns for public sector events, including registration strategies, tailored outreach content, and call-down programs to maximize attendance.
• Support event logistics, vendor coordination, registration management, and onsite delivery across priority Public Sector programs.
• Build and maintain dashboards to track registration, follow-up, and event-driven pipeline performance for Public Sector campaigns.
• Create stakeholder decks, planning documents, and post-event summaries with ROI analysis tailored to Public Sector priorities.
• Collaborate with agencies, vendors, and cross-functional teams (creative services, interactive, ops) to ensure flawless execution.
• Contribute to scaling event best practices, standardized processes, and toolkits across AMER and globally.
• Ensure consistent Salesforce branding, messaging, and customer experience across all Public Sector event activations.

What We’re Looking For

3–5 years of experience in field or event marketing, ideally within B2B or Public Sector.

Strong organizational skills with proven ability to manage multiple Public Sector projects, timelines, and stakeholders.

Hands-on event operations experience, including logistics, vendor management, and onsite delivery.

Familiarity with Salesforce CRM and marketing platforms; Tableau or event tech a plus.

Strong written and verbal communication skills; ability to collaborate across Sales, Field Marketing, and cross-functional partners.

Experience with event budgeting, reporting, and ROI measurement.

Ability to work under pressure, adapt quickly, and maintain attention to detail in a fast-paced environment.

Availability to travel domestically to support onsite Public Sector event execution.

Understanding of audience acquisition strategies and the pipeline impact of Public Sector events.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $111,200 to $152,900.