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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

As Experienced Marketing Specialist, you will be responsible for developing and executing the go-to-market strategy for the Mid-Market and French Regional Territories, working in close alignment with Sales, Partners, Product, and Global Marketing teams. Your mission: fuel marketing growth, generate high-quality marketing driven pipeline, and increase brand relevance in Paris for Mid-Markets as well as outside of Paris - in regional territories all across France.

Primary Responsibilities:

• Own and evolve the marketing plan for the Mid-Market and regional segments, aligned with business priorities and growth targets.

• Act as a strategic and confident marketing partner to senior sales leaders, bringing strong business acumen to influence our go-to-market strategy and challenge assumptions when needed.

• Design and execute demand generation campaigns to accelerate acquisition and conversion across target accounts and big bets for Mid-Markets and regions.

• Build localised marketing programs that resonate with regional economic ecosystems (especially Lille, Nantes, Lyon, Bordeaux and Marseille)

• Adapt core messaging to the mid-market segment and also to the audience in regions, using local customer stories, vertical insights, and regional proof points.

• Partner with regional sales leaders to support field events, brand content, digital marketing, account-based marketing (ABM) and campaign execution.

• Co-create joint marketing initiatives with local system integrators, ISVs, and channel partners.

• Track and report campaign performance, Marketing driven pipeline contribution, and ROI

• Optimise Marketing Plan in accordance with insights provided by data, analytics and feedback from senior leadership team

• Willing to travel regularly to key French regions to physically operate and deliver against the Marketing Plan while staying connected to local markets and teams.

Personal attributes:

• Experienced - 5+ years of B2B marketing experience, preferably in tech or SaaS.

• Strong Marketer - Proven track record of successful field marketing or segment marketing experience, ideally with a regional or mid-market focus.

• Grounded in the Regions beyond Paris - Deep knowledge of the French business landscape, including key economic hubs outside of Paris

• Independent, self-motivated, and Team Spirited - Excellent project management and cross-functional collaboration skills.

• Analytical Expert - Data-driven mindset with hands-on experience in marketing automation, CRM, and performance tracking tools.

• Collaborative and creative - Comfortable working in a matrix environment, with both strategic and operational responsibilities.

• Bilingual: Fluent in French and English

• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.