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Job Category

Program & Project Management

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Position Overview:
Reporting to the India Tech Operations head, the Marketing Program Manager will play a critical role in driving both growth and operational excellence for Salesforce’s flagship startup program. This position is ideal for a high-performing marketer who brings a creative growth mindset, can toggle seamlessly between strategy and execution, and is comfortable with managing multiple stakeholders.

As part of a lean and mission-driven team, you will play a pivotal role in elevating our brand presence, engaging startups and ensuring operational excellence across all stages of the program lifecycle.
Objectives of this role
Increase brand awareness and reach of the startup program among tech founders in the countries the program is live in
Develop and implement program strategies in alignment with company vision and objectives.
Own and execute end-to-end program delivery with high attention to detail and a founder-first mindset.
Identify gaps in existing processes and come up with scalable and/or automated processes to ensure repeatable, high-quality outcomes
Act as a liaison between stakeholders, ensuring alignment and effective communication throughout the lifecycle of the startup program.

Responsibilities
Branding and Marketing:

Develop and execute integrated marketing strategies to boost visibility and engagement of the startup program and attract eligible startup applications
Create compelling content (social media posts, web copy, success stories, newsletters) tailored to resonate with startup audiences
Manage partnerships with internal PR team and external media to amplify program reach.
Develop startup-focused collateral such as presentations and event branding assets to showcase program success stories.
Track and report on key marketing KPIs and leverage data-driven insights to optimize marketing performance and improve messaging, channels, and content formats.

Program Management:

Own the successful delivery of individual initiatives within the program, ensuring that they meet quality standards and deadlines.
Maintain strong relationships with startups, acting as a point of contact and advocate for them within Salesforce
Collaborate with cross-functional teams to align on program deliverables and deliver win-win partnerships between the respective teams and member startups.
Support and drive stakeholder meetings, providing updates, aligning priorities, and tracking deliverables to ensure shared success.
Participate in regular program and project review meetings, providing updates on progress, risks, and dependencies.
Manage program risks and issues, proactively identifying and mitigating potential challenges.

Process Improvement:
Build and maintain playbooks and process documentation to enable smooth program execution and scale across regions
Identify opportunities for automation and collaborate with the tech foundation team to support the implementation of more efficient processes
Refine or develop standard operating procedures (SOPs) for critical program touchpoints, ensuring repeatable, high-quality experiences.

Required skills and qualifications
6–8 years of experience in marketing, program management, or a related field, preferably in the tech, startup, or SaaS ecosystem.
Proven experience managing cross-functional projects and driving programs from concept to execution with measurable results.
Exceptional written and verbal communication skills, with the ability to craft compelling narratives
Demonstrated ability to manage multiple stakeholders simultaneously with a high attention to detail and a bias for action.
Strong analytical skills, with the ability to use data to inform decisions, optimize campaigns, and report outcomes.
Experience with marketing tools and platforms
Ability to build strong relationships and influence stakeholders across various functions and seniority levels.
Preferred skills and qualifications
Bachelor’s degree (or equivalent)
MBA (or equivalent)
Strong understanding of startup ecosystems, founder personas, and the dynamics of early-stage innovation is a plus
Fluency with Google Workspaces

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