Digital Strategy Lead



Multiple locations
Posted on Tuesday, July 9, 2024

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

As a Global Digital Channel Strategy Lead, you will be an essential part of the Global Demand Gen Campaigns marketing team, contributing to the success of global campaigns by supporting the go to market strategy across paid media channels. You will own the relationship with our internal paid media partners, driving cross-cloud alignment and digital strategy best practice. You will support our campaigns team as they expand to become a global business unit through creating scalable processes and driving global enablement. You will ensure global consistency and become the main point of contact for overall performance, budget and communications across Salesforce’s paid media. You will set clear expectations for both how and when our digital strategy unfolds on paid channels. You will work with vendors to ensure our campaigns team is utilizing best in class products and operating as an efficient organization.

The ideal candidate will possess strong communication skills, attention to detail, and a passion for digital marketing strategies. You will need to be comfortable with ambiguity and building new processes. We are looking for an equal-parts planner and doer who is energized by working with diverse teams to create amazing customer experiences, and who can also support and manage broader operational processes. This person must have an innovative and solution-oriented mindset, and be super organized so they can thrive in our highly collaborative, fast-paced, and dynamic environment.


  • Develop a digital channel execution framework to be leveraged across regions, monitoring paid channel performance and reporting on cloud / industry performance.

  • Channel Strategy: Research and establish channel best practices, and coordinate with digital teams to optimize orchestration across channels and customer journey stages.

  • Reporting & Marketing Operations: Define KPIs, provide regular performance reports, and actively participate in the development and beta testing of new marketing channels.


  • Minimum of 5 years' experience in driving business impact through digital demand campaigns in B2B or SaaS industries, with a proven track record of leveraging data to influence significant marketing and product outcomes.

  • Expertise in digital marketing, including playbook development, channel management, and reporting, with experience in vendor management and programmatic channels like Drift, Qualified, or website chat tools.

  • Proficiency in cross-channel demand management platforms (e.g., Integrate, DemandBase, 6Sense) for data-driven audience orchestration.

  • Ability to excel in fast-paced settings, such as agencies or startups, with autonomy and end-to-end ownership of programs.

  • Exceptional communication skills, a team-oriented approach, and a strong analytical mindset focused on problem-solving and understanding underlying factors.

  • Skilled in Excel or Google Sheets.


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