Account Based Marketing Analyst, APAC



Marketing & Communications, IT
Mumbai, Maharashtra, India
Posted on Tuesday, July 9, 2024

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Job Category

Marketing & Communications

Job Details

About Salesforce

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The Account Based Marketing Analyst will support the Account Based Marketing teams across Australia/ New Zealand, ASEAN and India to drive efficiency, operational excellence and impact. The ideal candidate is detail-oriented, organised, collaborative and self-driven professional. They thrive on using data and analytics combined with their initiative to proactively drive efficiencies in processes and enjoys finding ways to partner with and support colleagues to drive business impact. This role will suit someone with a strong understanding of marketing principles who has strength in analytical thinking to deliver programmatic support.

Key Responsibilities:

  • Data and Analytics

    • Monitor and advise top performing ABM campaigns and tactics for each Asia Pacific region

    • Monitor and advise top performing campaigns and tactics for Top Accounts across all Marketing APAC

    • Data driven analysis for contact, content and campaign optimisation

  • Campaign Support

    • Nominations management

    • Email and invite sends

    • Event splash pages

    • Sourcing content for digital programs

    • Support post-campaign reporting

  • Process efficiencies:

    • Work with members of the Account Based Marketing team to understand common processes, find and implement ways to make them faster, simpler and more efficient.

  • Administrative Support:

    • Maintain and update marketing databases and CRM systems.

    • Handle routine administrative tasks such as preparing internal communications and reports.

    • Support the marketing team with ad hoc projects as needed.


  • Thrives on working with data and technology to derive insights used to inform marketing programs

  • Enjoys identifying processes and leading administrative projects to improve efficiencies

  • Highly professional, dynamic, positive and resilient team player, with a positive can-do attitude

  • Exceptional project management skills managing multiple initiatives and processes simultaneously

  • Eager to learn and adapts to new tasks in fast-paced environment

  • Highly organised with excellent attention to detail

  • Excellent communication skills, both verbal and written

  • Strong time management skills

  • Ability to work independently and as part of a team.

  • Initiative - self-starter

Key Qualifications

  • 5+ years proven experience in B2B marketing in a marketing manager and/or campaign manager capacity

  • Salesforce knowledge and proficiency in using Marketing Cloud and Tableau (preferred)

  • Experience in Programmatic Account Based or Targeted Top Account Marketing, including digital programs (preferred)


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