Events Senior Analyst, Product Marketing

Salesforce

Salesforce

Administration, Marketing & Communications, IT, Product
Multiple locations
Posted on Saturday, June 29, 2024

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Einstein Product Marketing team is looking for a motivated, self-starting, and team-oriented Events Sr. Analyst to join us as we focus on product marketing strategy and execution for Salesforce's artificial intelligence products. At Salesforce, our product marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

The ideal candidate is a well-rounded events ace that’s excited about shaping and creating the customer journey across the Einstein event portfolio. This role requires strong project management skills to ensure cross-functional event alignment and execution while navigating the dynamic business landscape with agility and precision.

Responsibilities:

  • Develop and maintain a comprehensive calendar view of the Einstein event portfolio and project manage the implementation of its tactics

  • Manage timeliness and accuracy of all event deliverables

  • Work closely with the Einstein product marketing team and its cross-functional stakeholders to ensure a thoughtful end-to-end attendee journey across Einstein event experiences

  • Work cross-functionally with internal business partners across Product Management, Field Marketing, Strategic Events, Customer Marketing, Campaigns, Creative, etc.

  • Regularly align with international teams to understand regional field events and incorporate them into the overall event view

  • Present regular event updates to the team as well as cross-functional leadership

  • Collect and report event performance metrics on a regular basis

  • Manage registration, staffing, and pre-planning for all onsite operations

  • Collaborate with agency partners

  • Travel onsite to run event execution

Required Skills:

  • 2-3 years of successful event planning, budgeting, and event execution experience

  • Basic onsite event management experience

  • Strong communication skills, both written and verbal

  • Highly organized and detail-oriented with exceptional project and time management skills

  • Excellent interpersonal skills and ability to interact with cross-functional stakeholders and leadership

  • Willing and able to work independently and in groups

  • Ability to thrive in fast-paced environment with complex requirements, competing priorities, and last minute changes

  • Adept at working on multiple projects at once, setting priorities, problem solving, improvising, and functioning as part of a team that often must perform under pressure

  • Self-starter who can prioritize workload in a strict deadline-oriented environment

  • Ability to manage up on tasks, communicate out to the team, and know when to ask for help

  • Able to live with organizational ambiguity

  • Ability to travel onsite both domestically and internationally if needed

Preferred Skills:

  • Experience in marketing, product marketing, industry marketing, corporate marketing, and/or content strategy

  • Experience in Salesforce products and/or other SaaS and B2B technology platforms

  • A natural collaborator

  • Get-it-done confidence to pick up and lead new projects even in the face of ambiguity

  • Ability to inspire optimism, fun, and the desire to always be learning

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