Senior Data Analyst - Marketing Strategy and Operations



Marketing & Communications, IT, Operations, Data Science
Multiple locations
Posted on Saturday, June 29, 2024

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

As part of the Tableau marketing organization, the strategy and operations team leads cross-functional collaboration to drive the business forward. This team connects the dots across all Tableau marketing functions to support business operations, analytics practices, and data evaluation. More specifically within analytics and data evaluation:

  • Develop and execute a central Tableau CMO-aligned measurement strategy

  • Execute key analytics workstreams in support of multiple marketing and sales stakeholders

  • Develop custom reporting frameworks and data visualizations

The Senior Data Analyst will have an analytics focus, working in a consultative fashion with business stakeholders. This role will be responsible for retrieving, analyzing, and summarizing data to provide measurement solutions that guide business decisions and optimize effectiveness.

Knowledge and Skill Requirements:

  • Familiarity with marketing practices, critical metrics, and analytics

  • Experience working with cross-functional stakeholders

  • Comfortable taking the initiative to develop solutions for unstructured problems

  • Experience presenting to executive-level stakeholders via data storytelling using tools such as Google Slides or PowerPoint; excellent written and communication skills

  • Define, design, and interpret new metrics to monitor performance, evaluate resources, deliver actionable insights, and articulate success stories

  • Advanced analytics exploration skills and experience handling large sets of data within multiple systems to develop custom reports.

  • Highly proficient in Tableau or similar data visualization tools (ability to perform complex calculations, parameters, level of detail/LOD expressions, etc)

  • Highly proficient in Structured Query Language (SQL) skills: writing complex SQL queries to extract, manipulate, and analyze data

Preferred Qualifications:

  • Marketing and/or Sales Strategy analytics experience

  • Enterprise (B2B) marketing experience

  • Structured Query Language (SQL)

  • Snowflake and Google BigQuery

  • Data Build Tool (DBT)

  • Salesforce experience and product knowledge

  • Salesforce and Tableau certifications

  • Google Analytics


  • 3-5 years of analytics experience

  • 2-3 years of marketing experience (preferred: product marketing, field marketing, campaigns, events, customer relations/success, and sales operations)


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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Washington-based roles, the base salary hiring range for this position is $91,000 to $137,600.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: