GTM Associate Product Marketing Manager



Marketing & Communications, Product
Multiple locations
Posted on Thursday, June 27, 2024

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

Role Description:
We are looking for a self-starting, team-orientated, and passionate Associate Product Marketing Manager to join our team focused on GTM strategy and execution. You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams. You will own a wide variety of initiatives that support pipeline generation and help drive deals to close. The ideal candidate will have a passion for navigating ambiguity, driving clarity, and influencing strategy.


  • Be the product Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent

  • Develop succinct and effective sales training materials (demos, training, FAQs, etc.), making it easy for non-technical sales to understand our complete suite technology.

  • Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation

  • Define and build repeatable demos, sales plays, competitive programs, and create high-quality content, while aligning to supporting marketing campaigns

  • Own key sales communications and updates

  • Create, recruit, and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events

Required Skills:

  • 3 years of Product Marketing, Solution Engineering, Sales, or Go-To-Market background

  • Expertise in Salesforce products and/or other SaaS and B2B technology platforms

  • Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content.

  • Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.

  • Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.

  • Ability to establish good working relationships with cross-functional teams and align with global stakeholders

  • Strong collaboration skills with a willingness to drive hands-on tactical execution

  • Strong communication skills, both written and verbal

  • Confidently deliver presentations to audiences of all sizes

  • Ability to confidently pick up and lead new projects even in the face of ambiguity

  • Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)


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Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Colorado-based roles, the base salary hiring range for this position is $91,000 to $125,200.

For Washington-based roles, the base salary hiring range for this position is $100,100 to $137,600.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: