Senior Outbound Product Manager, Success - Email Platform

Salesforce

Salesforce

Product
Seattle, WA, USA
Posted on Wednesday, June 26, 2024

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Job Category

Product

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are seeking an Outbound Product Manager for Email Success to lead the optimization of our global email marketing programs. The primary objectives of this role are to enhance engagement, reduce unsubscribes, and increase pipeline generation through cross-team program management, and rigorous testing and experimentation. Those with a professional email marketing background are well-suited for this type of role.

Responsibilities:

  • Advocate across internal teams leveraging the Email Platform to increase adoption of the master toolsets (both existing and future release of email platforms).

  • Collaborate with cross-functional teams, including field and product marketers, to ensure alignment of email marketing channel initiatives with overall business goals.

  • Develop and implement strategies to optimize email marketing campaigns for increased engagement and conversion rates.

  • Analyze email performance metrics and user behavior using advanced analytics tools and techniques to identify areas for improvement and implement solutions.

  • Design and execute A/B testing and multivariate experiments to refine email content, design, targeting, and automation strategies.

  • Work closely with the Global Field Marketing and Email Platform teams to segment audiences, personalize content, and enhance the customer journey through email using advanced segmentation and personalization techniques.

  • Track and report on key performance indicators related to email engagement, unsubscribes, and pipeline generation using data visualization tools and dashboards.

  • Stay current on industry trends, best practices, and emerging technologies in email marketing to drive continuous improvement and innovation.

  • Manage and prioritize multiple email marketing optimization projects simultaneously, ensuring timely delivery and high-quality results.

Qualifications:

  • Bachelor's degree in Marketing, Business Analytics, or a related technical field.

  • 5+ years of experience in email marketing, program management, or a related technical role.

  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

  • Hands-on experience with email marketing platforms, CRM systems, and analytics tools (e.g., Google Analytics, Mixpanel).

  • Excellent project management skills with the ability to manage multiple projects simultaneously and deliver results within deadlines.

  • Proven track record of designing and executing successful A/B testing and optimization experiments.

  • Strong communication and collaboration skills to work effectively with diverse teams and stakeholders.

  • Certification in email marketing, project management, or data analysis is a plus.

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Posting Statement

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Salesforce welcomes all.

For Washington-based roles, the base salary hiring range for this position is $176,800 to $243,100.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.