Manager, Developer Marketing



Marketing & Communications, Software Engineering
San Francisco, CA, USA
Posted on Tuesday, June 25, 2024

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are looking for a passionate, creative, and experienced developer marketing manager to deliver world-class marketing programs for Slack Developers, who build customized solutions to solve business challenges and deliver real business value with both Salesforce and Slack.

You will be responsible for supporting the developer marketing program which inspires and enables Slack developers by working closely with community teams, product managers, fellow audience marketers, events teams, and more. This role is multi-functional and hands-on, and is an outstanding opportunity for a real 360-degree marketer, who thrives on running multi-channel campaigns and programs, from social, to digital, to events, and more!

Responsibilities & Impact:

  • Manage Slack developer marketing representation within the Salesforce community at user group meetings (in-person and virtual), Dreamin’ events, and the Trailblazer Community forum.
  • Support the launch of the new developer web hub and developer program.
  • Create and own the developer marketing content calendar, including supporting the production of blog and video content.
  • Own the developer marketing social handles and determine overall social media strategy in partnership with the Slack and Salesforce social teams.
  • Coordinate the developer event strategy in partnership with the strategic events team, including on-site event support.
  • Manage the developer newsletter and email campaigns.
  • Partner with Salesforce audience relations teams to implement best practices and processes for Slack developer marketing.

Required Skills:

  • 5+ years of experience in marketing roles such as Developer Marketing or Technical Product Marketing.
  • Deep understanding of the developer audience and experience creating developer campaigns and messaging to that audience.
  • Strong verbal and written communication skills
  • Results-driven: deep sense of accountability and the ability to drive large projects from start to finish
  • High energy and passion for the job
  • Ability to work well under pressure and manage multiple tasks simultaneously.
  • Strong organizational and analytical skills
  • Open to travel to support developer events globally.


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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $132,800 to $182,600.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: