Digital Data Platform Sr. Specialist



Indianapolis, IN, USA
Posted on Friday, June 21, 2024

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Job Category

Software Engineering

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce we are continuing our own Digital Transformation to accelerate our growth and deliver exceptional service to our customers. A key pillar of this transformation is scaling the deployment, configuration, and management of our global analytics platforms to measure and generate insights on Salesforce prospect and customer behaviors.

We are looking for an experienced Platforms Enablement specialist to join our Digital Data Platforms team. If you have a knack for web analytics tools and love helping others to understand these metrics, this might be the perfect role for you!

In this role you’ll be developing and delivering training programs on web analytics tools, techniques and best practices to our internal clients in Marketing. You’ll get to create engaging training materials, run workshops, host office hours and provide ongoing support to help everyone make the most of our web analytics data. Your work will be crucial in driving decision-making and boosting our business performance.

We are looking for someone with a strong background in web analytics, exceptional teaching abilities, and top-notch communication skills. If this sounds like you, we’d love to hear from you.


  • Training Program Development
    • Design and develop: Create comprehensive training materials on web analytics tools and reporting platforms with a focus on the specifics of the Salesforce implementation
    • Engage and interact:: Develop engaging training sessions, videos and online resources
    • Align and enhance: Ensure training programs align with organizational goals and industry best practices. Stay updated on the latest developments in web analytics tools and techniques to bring fresh insights to training programs.
  • Training Delivery
    • Conduct Sessions: Lead in-person and virtual training sessions and workshops for Salesforce stakeholders globally
    • Tailored Training: Provide one-on-one and hands-on training to meet the specific needs of different groups and roles within Salesforce
  • Support and Troubleshooting
    • Office Hours: Organize and hold office hours to provide ongoing support and troubleshooting assistance to stakeholders worldwide
  • Performance Evaluation
    • Assess Effectiveness: Evaluate the success of training programs through feedback, surveys and performance metrics
    • Continuously improve: Refine training content and delivery methods based on participant feedback and data
  • Collaboration
    • Across Salesforce: Act as liaison across groups in Salesforce to promote the importance of data-driven decision making and understand their specific training needs and objectives
    • Within Marketing Decision Science: Collaborate with subject matter experts within the Digital Data Platforms and Marketing Decision Science teams to ensure training content is accurate and relevant

Required Skills

  • BA in Technology (computer science, computer engineering, economics, applied math, statistics, engineering or other quantitative field) or equivalent work experience.
  • 5+ years of deep expertise in global analytics platforms such as Google Analytics 360 / GA4 and reporting platforms such as Tableau and Looker.
  • Experience in developing and delivering training programs in a corporate setting
  • Excellent verbal and written communication skills
  • Ability to collaborate with subject matter experts to distill technical concepts for a non-technical audience
  • Ability to explain complex concepts in a clear and understandable manner
  • Ability to adapt training methods to different learning styles, expertise levels and environments
  • Ability to engage and motivate participants during training sessions
  • Passionate about teaching and empowering others
  • Familiarity with e-learning tools a plus
  • Detail-oriented with strong organizational and project management skills


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