Analyst Pipeline Marketing - AMER

Salesforce

Salesforce

Marketing & Communications, IT
Multiple locations
Posted on Friday, June 21, 2024

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are looking for a highly skilled Field Marketing Analyst with expertise in field, paid digital, and targeted account marketing to join our team. This role focuses on developing and implementing highly customized digital marketing strategies for the US and Canada. You will be responsible for identifying key opportunity areas in the business, creating digital journeys, coordinating with internal collaborators and partners, and analyzing the effectiveness of campaigns across various channels. This position requires deep knowledge of Salesforce, traditional demand generation, paid digital advertising, lifecycle marketing, and exceptional partner management skills.

This Field Marketing Analyst is the trusted partner to the AMER Field Marketing team, leading with a data driven strategy supporting pipeline creation and acceleration.

Key Responsibilities:


Pipeline Marketing:

  • Responsible for driving the marketing strategy and execution of programs and tactics to build demand in-region (AMER) from pipeline creation to acceleration and close.
  • Focus on both short-term needs of the business along with long-term growth that increases account engagement, proactively identifies cross-sell and upsell opportunities, as well as areas for net new customer acquisition.
  • Responsible for actioning on AMER-wide hotspots that help drive impact, assess the optimal marketing investment to deliver the greatest value, and garner consensus across business partners.
  • Develop and implement tailored digital marketing strategies for top accounts, ensuring a high degree of customization for each.
  • Leverage the marketing funnel to curate marketing campaigns with the appropriate blend of tactics to meet desired outcomes.

Paid Digital Advertising:

  • Partner with paid media team to develop and implement paid digital advertising campaigns across multiple channels, including LinkedIn, paid social media, and content syndication.
  • Make informed decisions on which platforms and vendors to use for each account’s digital journey, based on past performance and industry trends.

Salesforce Utilization:

  • Use Salesforce to track campaign performance, manage internal relationships, and analyze account data to inform marketing strategies.
  • Customize Salesforce features to support marketing processes and improve campaign tracking.
  • Tableau reporting & data insights.

Partner Management:

  • Collaborate with internal teams and external partners to ensure seamless execution of digital marketing strategies.
  • Comfortable working with 10+ collaborators on one given initiative.
  • Conduct monthly and quarterly business reviews to assess campaign performance and make recommendations for adjustments.

Cross-Functional Collaboration:

  • Partner with sales, go-to-market, and marketing teams to ensure a cohesive approach to pipeline marketing campaigns.
  • Coordinate with content creators to ensure digital marketing campaigns align with the overall brand strategy.

Budget Management:

  • Work with internal media partners to establish strategies and budgets for all top accounts, quarterly.
  • Ensure budget compliance and recommend optimizations to enhance spend efficiency.

Marketing Automation and Personalization:

  • Implement marketing automation and personalization techniques to enhance the effectiveness of digital campaigns.
  • Use Salesforce and other marketing automation tools to create highly targeted and customized digital journeys.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3-5 years of experience in marketing
  • Strong analytical skills and knowledge of Salesforce/other digital marketing tools and platforms.
  • Excellent communication and partner management skills.
  • Ability to work in a dynamic environment with multiple moving pieces.
  • Experience with budget management and performance analysis.
  • Experience with marketing automation tools like Pardot or Marketo.
  • Demonstrated success in B2B marketing and account-based marketing.
  • Expertise in paid digital advertising, including LinkedIn, paid social media, and content syndication.
  • Excellent collaboration skills, with a focus on cross-functional teamwork.

Preferred Qualifications:

  • Salesforce certification or equivalent experience.
  • Experience in B2B marketing and account-based marketing.
  • Knowledge of marketing automation tools.

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