Principal Researcher, Research & Insights



Multiple locations
Posted on Thursday, June 6, 2024

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

User Experience

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Role Description

We are seeking a Principal User Researcher for Marketing Cloud who can distill complex problems into insights that inform product, design, development and business decisions. You seek out and triangulate data from diverse sources. You pursue new research methods to get at the heart of the issue, and you have expertise with the ‘tried and true’ ones. You always put the customers' needs first and are unwavering in your desire to provide the best experiences for users. You eagerly use new research methodologies to understand users and problem spaces, dig deep to uncover and synthesize insights, and build narratives to frame complex problems. You’re passionate about technology and even more passionate about people.

Your Impact

  • Provide strategic and tactical insights to advise product adoption work for our Marketing Cloud Research & Insights team.
  • Own and manage evaluative research processes, e.g., concept evaluation and design testing, across the Marketing Cloud business and provide insights that help make Marketing products easier for our customers to use.
  • Work with partners, including key executives, to create compelling narratives for how we can make Marketing Cloud products easier to use and adopt.
  • Partner and closely with a wide range of product, design, marketing, and engineering teams across Marketing Cloud to drive research impact.

Minimum Requirements

  • Must have 10+ years of experience conducting research in user experience, product design, or technology contexts
  • Expert understanding of research methods (qualitative and quantitative) and standard processes, and familiarity with a broad range of user research tools
  • Proven track record influencing product direction and strategy with actionable insights
  • Ability to plan, design, implement and communicate both strategic and tactical research engagements
  • Proactively partner with senior management across cross-functional teams, including product, design, engineering, customer success, and solution architects to identify and advocate for product strategy rooted in data and customer insights
  • Synthesize research findings into actionable insights, crafting narratives to frame problems and highlight the business value of recommended solutions
  • Socialize insights with cross-functional partners to influence their decision-making
  • Experience with AI, business software, solutions, technology
  • Familiarity with basic statistical methods and concepts
  • Excellent project management, communication, storytelling, and presentation skills
  • Bonus: Previous research experience in technology or SaaS domains


If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For Washington-based roles, the base salary hiring range for this position is $204,400 to $296,400.

For California-based roles, the base salary hiring range for this position is $223,000 to $323,400.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: