Event Marketing Enablement Sr. Specialist/Associate Manager



Administration, Marketing & Communications
Multiple locations
Posted on Wednesday, May 29, 2024

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Do you like motivating and enabling large organizations to achieve a common goal? Are you excited by the prospect of motivating Sales to drive attendance for the world's largest software conference, Dreamforce, and an outstanding portfolio of strategic events? Do you want to be part of the best events team in the global technology industry? Join Salesforce and the Strategic Events & Experiences team.

Salesforce Strategic Events produces the world's best technology events that are the envy of the industry. Dreamforce is the largest software conference in the world and is regarded as an industry standard. We also produce events across the US and globally to engage and activate our hardworking customers and prospects. Salesforce is seeking a dedicated Event Marketing Enablement Sr. Specialist/Associate Manager to join our team.

We're looking for a self-starting standout colleague with a “can do” attitude who is passionate about working with Sales, has proven collaboration and communication skills, is eager to learn, and has shown experience driving effective Sales Enablement strategies with measurable results.


  • Support development of a comprehensive enablement strategy across strategic events

  • Deliver on audience acquisition goals in collaboration with Demand Generation

  • Enable Sales teams to deliver event registration, know and speak to value, and ultimately leverage events to drive company revenue goals

  • Support development and communication of registration, promo code redemption, allocation usage, inventory rates, and sales efficiencies

  • Develop comprehensive tools that enable event registration, onsite preparedness and post-event follow up

  • Champion and drive process with cross-functional partners to ensure post-event reporting and follow up is impactful

  • Collaborate with the Global Enablement & Strategy team to holistically leverage events as core marketing tenant

  • Develop sales incentives to drive registration and increase seller accountability

  • Act as main point of contact for Sales organization, Field Marketing and Event Agency partners

  • Act as Event evangelist, communicating strategy and value on large cross-functional team calls

  • Lead and troubleshoot registration reports and dashboards with Marketing and Agency partners, finding opportunities for automation & streamlining processes

Qualifications And Skills

  • 4-6 years of experience working in Events or Field Marketing with an emphasis or background in enablement, event marketing, sales or sales development

  • Outstanding project and time management skills – highly organized, detail focused, results-driven, and accountable

  • Excellent interpersonal skills with a proven ability to deal professionally with senior executives, vendors, and team members at all levels of the organization

  • Strong storytelling, public-speaking, and presentation skills including the ability to build & deliver slide decks and clear, concise communications for Sales audiences

  • Demonstrated ability to independently prioritize and work within deadlines on highly visible events

  • Ability to thrive in a fast-paced, ambiguous environment

  • Familiarity in development and management of registration revenue and discounting models a plus

  • Entrepreneurial thinker who is comfortable recommending new ways to empower the Sales organization


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Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For New York-based roles, the base salary hiring range for this position is $87,200 to $150,200.

For California-based roles, the base salary hiring range for this position is $87,200 to $150,200.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.