Manager/Sr Manager Product Marketing



Marketing & Communications, Product
Atlanta, GA, USA
Posted on Saturday, May 25, 2024

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking content to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that generates trials, sales pipeline, and ultimately, new customers.We are looking for a creative, motivated product marketing generalist to support Slack initiatives, industries and lines of business. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, use cases, sales tools, event content and enablement.
Responsibilities & Impact
  • Develop and refine differentiated product and industry messaging, use cases, presentations and demos to be used by the broader marketing and Sales organization
  • Translate our marketing & industry-focused initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
  • Develop effective sales training materials and operationalize enablement, making it easy for sales to understand our product offerings, key positioning, and marketing efforts
  • Be the go-to-market expert for Product Marketing, working cross-functionally across Product Marketing, Enablement, Sales Strategy and Distribution.
  • Operationalize our internal marketing communications.
  • Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
  • Drive industry thought leadership at industry conferences and/or for customer meetings
  • Lead messaging and positioning strategy and execution for target personas and industries in partnership with Sales, Campaigns, Content, and Corporate Marketing teams.
Required Skills:
  • 4-8 years of Product Marketing, Industry Marketing, Sales or Go-To-Market background
  • Strong communication skills, both written and verbal
  • Ability to strategize and craft compelling compelling messaging and customer-facing content (presentations, demo scripting, web copy, etc.)
  • Establish good working relationships with cross-functional teams and align with global stakeholders
  • Collaborate with a willingness to drive hands-on tactical execution
  • Pick up and lead new projects even in the face of ambiguity
  • Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
  • Must be able to come into a hub location multiple days a week.
Preferred Skills
  • Experience marketing to industry and line of business customers
  • Expertise in Salesforce products and/or other SaaS and B2B technology platforms
  • Experience marketing to Financial Services customers
  • A natural collaborator with a willingness to drive hands-on tactical execution
  • Excellent written and verbal communication skills
  • Ability to establish excellent working relationships with cross-functional teams
  • Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
  • A winning attitude that inspires optimism, fun, and the desire to always be learning!
  • Experience with the Salesforce products and/or other SaaS and B2B technology platforms


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