Media Strategy Manager - France
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Job CategoryMarketing & Communications
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Are you ready to drive our business to new heights?
Join us in shaping the future of Salesforce's Media Lab, a global hub for innovative media operations spanning strategy, adtech, operations, intelligence, and media/SEM. We're seeking dynamic marketers with a keen analytical mind and a passion for digital marketing to help us establish this world-class organization.
As an OU Media Strategist, you will spearhead the end-to-end media strategy for your assigned region, driving performance and growth. Your primary focus will be on elevating awareness, fostering consideration, generating high-quality leads, nurturing high-converting pipelines, and ultimately, driving revenue for our sales partners. Collaborating cross-functionally with field marketing, product marketing, integrated campaigns, ad partners, adtech, operations, and intelligence, you will:
Own media performance across all channels for your cloud, collaborating closely with channel strategy teams to develop robust media plans that fuel measurable growth from brand awareness to demand generation.
Immerse yourself within your business to deeply understand key challenges, objectives, and audience nuances, crafting tailored solutions for your media strategy.
Nurture relationships with key external stakeholders across field, integrated, and product marketing teams, effectively communicating performance insights and ensuring optimal conditions for continuous optimization and peak performance.
Stay abreast of the latest media trends and vendor technologies, ensuring your cloud remains at the forefront of innovation.
Lead creative optimization strategy and foster feedback loops with designers, integrated marketing, and product marketing teams.
Continually innovate through testing and iteration to improve the value derived from every advertising dollar spent.
Minimum 8 years of professional experience in performance marketing or general online/digital marketing, preferably within the B2B industry.
Thrives in fast-paced environments (agency or start-up experience a plus), adept at working autonomously and making informed decisions amidst imperfect information.
Demonstrated track record of cultivating strong relationships with stakeholders at all levels, empowering yourself and your team to deliver exceptional results.
Fluency across paid social, programmatic display, content syndication, review sites, 3rd party email, and webinar distribution.
Exceptional communication skills and a collaborative team mentality.
Strong analytical skill, driven problem solver, with a natural curiosity to delve into the 'why' as well as the 'what'.
Proficiency in Excel and/or Google Sheets.
Proficiency in French language skills.
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