Industries Product Marketing Manager/Sr Manager



Marketing & Communications, Product
Multiple locations
Posted on Tuesday, February 6, 2024

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, the Industry Product Marketing team is responsible for crafting and executing the industry product marketing strategy across the company’s target verticals. Salesforce is investing in industries and you’ll be at the hub of the company-wide transformation.

This is an opportunity that allows you to exercise your strategic vision, storytelling skills, and technical expertise. Technical Product Marketers are storytellers: simplifying complex concepts, crafting stories that are human and easy to relate to, highlighting customer success, and grounded in an understanding of our products & features. We measure our success by our ability to develop relevant positioning and messaging, innovative demos that bring our product use cases to life and drive sales pipeline and new customers into the business.

We are looking for someone with technical knowledge and a skill for translating our current and future capabilities into compelling stories. You are a big picture innovator who isn’t afraid to roll up your sleeves and craft compelling content to support our customers, partners, and sales teams. You are comfortable both producing and presenting live demos, messaging, and enablement to our internal and customer audiences. In this role, you will work cross-functionally with product teams, marketing teams, sales teams, developers, designers, and more. In this role you will be working with a large cross-functional team to showcase Salesforce as the trusted partner for digital transformation in an industry-first context. The best candidates will be highly collaborative individuals and initiative takers who are motivated by a fast-paced environment.


  • Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.

  • Roadmap our product strategy to life in launches, new releases, content, campaigns, events, and sales enablement.

  • Partner closely with campaigns, solution engineering, and other product marketers and drive cross-functional alignment on programs to drive pipeline.

  • Develop succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete suite technology.

  • Keep current with technology trends and incorporate new technologies into our keynotes and demos.

Required Skills

  • 5+ years of experience in technical product marketing, product management, or solution engineering at a high tech company, or similar equivalent

  • Experience with enterprise applications such as CRM, ERP, customer service or homegrown solutions

  • Expertise in building product demos end-to-end, from building compelling narratives that accurately position our products and align to our corporate messaging, to owning the technical execution in demo videos and demo orgs

  • Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers

  • Consistent track record in defining/driving project execution with minimal guidance and performing well in a fast-paced environment

  • Phenomenal teammate with a proven track record leading and inspiring through influence

  • Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.

  • Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

Preferred Skills

  • Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.

  • A natural collaborator with a willingness to drive hands-on tactical execution

  • Excellent written and verbal communication skills

  • Video design and editing skills including the ability to record and produce polished demo videos using tools like Adobe Premier, Camtasia, or FinalCut.

  • Experience with the Salesforce products and/or other SaaS and B2B technology platforms. Salesforce Certifications (Administrator, Developer) and Trailhead badges a plus.

  • A winning attitude that inspires optimism, fun, and the desire to always be learning!

  • Must be able to come into a hub location 3 x's a week

Benefits & Perks:

We have a public-facing website that explains our various benefits, including wellbeing reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Visit for the full breakdown!


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