Content Lead
Plaid
San Francisco, CA, USA
Posted on Nov 4, 2025
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
Responsibilities
- Defining and scaling Plaid’s content strategy to drive demand generation and brand awareness.
- Building a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Plaid’s brand through high-quality, integrated content.
- Owning Plaid’s editorial calendar across Plaid’s owned channels.
- Managing Plaid’s blog and customer and partner newsletters, ensuring editorial voice, tone, and quality standards across all content.
- Overseeing organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand.
- Partnering across marketing to align content with launches, campaigns, and demand generation goals.
- Building processes that streamline creation, increase output, and ensure cross-channel alignment.
- Managing and mentoring a lean content team and agencies.
- Measuring content performance and sharing insights.
Requirements
- 15+ years of content marketing or editorial experience, with a focus on B2B or fintech.
- 8+ years of experience in building and managing high-performing content teams.
- Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice.
- Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.
- Strong analytical skills and ability to use data to assess content performance and drive program strategy.
- Willing to flex across strategy and execution. Most roles at Plaid require ‘do-ers’ and this role is no different.
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.