Marketing Manager
DocuSign
Marketing Manager
- Location
- SG-Singapore
- Category
- Marketing
- Position Type
- Regular
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
Docusign is looking for a Marketing Manager to drive the strategy and execution of the Asia region. This is a high-impact role requiring a blend of data expertise, full-funnel campaign management, and exceptional partnership with in-region Sales and Sales Development teams. The ideal candidate has experience in marketing B2B SaaS software and a background in campaign development and execution targeting Enterprise companies. This position is a highly collaborative role and will require someone who can lead and influence cross-functional projects.
This position is an individual contributor role reporting to the Director, Asia Marketing.
Responsibility
Manage and execute with broader marketing team full-funnel campaigns across a variety of channels including webinars, email, digital advertising and more to drive awareness and interest of our products
Work cross-functionally with partners in Marketing, Sales, Customer Success, and other go-to-market teams to drive and deliver audience definition and development
Oversee the regional budget, providing regular, data-backed reports on campaign performance, pipeline contribution, and forecasted results
Monitor and communicate programs, and adjust as needed to address pipeline gaps and optimise performance
Job Designation
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
Basic
6+ years of demonstrated experience managing demand generation and new customer acquisition programs for B2B SaaS or technology companies within Asia
Experience building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations
Preferred
AI tools expertise for marketing personalisation, content generation and deep research
Excellent verbal and written communication skills
Proven expertise in designing and executing successful full-funnel marketing campaigns that drive awareness, generate high-quality pipeline, and accelerate revenue
Metric-driven mindset focused on setting and measuring KPIs
Excellent project management skills and ability to work cross-departmentally
Creative, collaborative and resourceful
Ability to multi-task and prioritise in a fast-paced and dynamic work environment
Direct experience marketing B2B solutions to large Enterprise accounts and navigating complex buying centers
Experience with Salesforce, Outreach, Jira and Tableau
Highly analytical and metrics-driven; ability to drive insights and trends from data
Creative problem-solver and analytical thinker
- Partner marketing experience
Life at DocuSign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.