Sr. Manager, Digital Marketing and Growth
DocuSign
Sr. Manager, Digital Marketing and Growth
- Location
- JP-Tokyo-Tokyo
- Category
- Marketing
- Position Type
- Regular
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
We are seeking an experienced Senior Digital Marketing Manager to lead our digital marketing efforts in Japan. This role will be responsible for developing and implementing comprehensive digital marketing strategies that drive awareness, engagement, and conversions across the full customer funnel.
Responsibility
- Develop and implement full-funnel digital marketing programs that align with business objectives and drive measurable results spanning awareness, consideration, and conversion stages, to drive customer acquisition and revenue growth
- Collaborate with sales, content and creative teams to develop compelling digital marketing campaigns
- Monitor and optimize paid-media campaigns, using analytics to make data-driven decisions for maximum impact
- Create and implement Account-Based Marketing (ABM) strategies to target high-value accounts and industries
- Lead the planning, execution, and optimization of digital marketing campaigns across various channels, including search, display, social media, email, and content syndication
- Oversee the digital marketing budget and allocate resources effectively to improve ROI
- Collaborate with cross-functional teams, including sales, content, creative and international marketing peers to ensure alignment and integration of marketing initiatives
- Manage relationships with agencies, vendors, and technology partners to support campaign execution and performance optimization
- Develop and maintain a robust analytics and reporting framework to measure campaign performance, track KPIs, and derive actionable insights
- Stay up-to-date with the latest digital marketing trends and best practices in Japan, bringing innovative ideas to amplify reach and improve conversions
- Provide input into the global Go-To-Market (GTM) playbook, contributing insights and recommendations specific to the Japanese market
- Lead A/B testing and experimentation initiatives to continuously improve campaign performance and user experience
- Convert MQLs monitor lead status efficiently and effectively as lead management, identify areas for improvement, and implement necessary changes in collaboration with the distributed team and partners
Job Designation
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
Basic
- 5+ years of experience in digital marketing, with a focus on B2B marketing in Japan
- Proven track record in developing and performing successful full-funnel marketing programs and ABM strategies
- Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Eloqua and Salesforce, Tableau)
- Proficiency in both Japanese and English
Preferred
- Strong expertise in digital marketing channels, including SEM, display advertising, social media marketing, and email marketing
- Data-driven attitude with strong analytical and problem-solving skills
- Excellent project management skills
- Experience in the technology or SaaS industry
- Knowledge of marketing compliance and data privacy regulations in Japan
- A strategic problem solver with a hands-on approach, capable of balancing high-level strategy with detailed execution
- Be able to work in a fast-paced environment and adapt quickly to changing priorities, and passionate about driving business growth through innovative digital marketing initiatives
Life at DocuSign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.