ID 2024-24970

Location

BR-SP-Sao Paulo

Category

Marketing

Position Type

Regular

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

We are looking for an experienced Lifecycle Marketing Manager to develop and execute engagement campaigns targeting our paid customer audience. As a Lifecycle Marketing Manager, you will build and execute multi-channel onboarding, engagement, activation, and campaigns and experiences, ensuring effective execution across various surfaces including email, in-product, mobile app, and Docusign’s marketing website. This high-impact, retention role will contribute to developing and refining our customer retention strategies and ensuring they align with company objectives. This role is ideal for a data-driven marketer with a passion for optimizing the customer journey and enhancing user engagement. You will have the opportunity to partner closely with cross-functional teams including Docusign Community, Customer Success, Product-Led Growth, Marketing Operations & Analytics, Creative, and Regional Marketing. This role will also support critical Product-Led Growth initiatives, tailoring GTM campaigns to drive engagement, feature adoption, and ongoing active usage.

This is an individual contributor role reporting to the Lifecycle Marketing Sr. Director, Core.

Responsibility

• Partner closely with the Lifecycle Marketing team lead to build and execute global email, in-product, and mobile campaigns to drive successful feature adoption and ongoing usage of the product, and ultimately customer retention
• Work with regional marketing teams to develop a POV on existing gaps in our global marketing strategy to customers, delivering ongoing engagement targets in every region
• Contribute to the overarching lifecycle strategy, aligning with company objectives and key results while driving incremental revenue in the form of customer retention
• Leverage quantitative and qualitative data, analyses, and research to find trial growth opportunities and optimizations while applying A/B testing and other experimentation methods to continually refine campaign effectiveness
• Communicate lifecycle marketing strategies, tactics, plans, and results across teams
• Influence product growth roadmaps to drive streamlined feature discovery and usage experiences and business outcomes
• Use dashboards and work closely with lifecycle analytics to track, analyze, and report on campaign performance
• Generate comprehensive reports on campaign performance and communicate insights to collaborators
• Partner with internal teams across Customer Success, Product-Led Growth, Marketing Operations & Analytics, Creative, and Regional Marketing to optimize and execute campaigns

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• 5+ years experience in lifecycle marketing or similar role at a fast-growth company,
• Proven experience with multi-channel marketing campaigns, using best practices, and building scalable campaigns that deliver results
• Bachelor’s degree in marketing, business, or related field

Preferred

• Experience in a product-led SaaS business
• Dynamic, highly-motivated, organized, self-starter
• Excellent written and verbal communication
• Highly analytical and metrics-driven and ability to drive insights and trends from data Strong project management skills and attention to detail
• Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
• Familiarity with project management tools, email service providers, dashboard and analytics tools, and web content platforms
• Ability to think strategically and effectively to drive programs from inception to execution to analysis
• Experience collaborating with cross-functional teams and collaborators

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

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