Sr. Channel Marketing Manager



Marketing & Communications
San Francisco, CA, USA · Chicago, IL, USA · Seattle, WA, USA
Posted on Thursday, May 30, 2024

Sr. Channel Marketing Manager

ID 2024-24595
US-CA-San Francisco | US-IL-Chicago | US-WA-Seattle
Position Type

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

Your responsibilities will include partnering with the rest of the Marketing team to develop channel-friendly versions of our core Docusign content(IAM and CLM), and amplify our global demand-gen campaigns through partners, including all the tools in the marketing portfolio: digital and in-person events, webinars, and partner engagement program, in order to generate demand from new buyers within our existing client base and from new prospects/logos in collaboration with partners.

The Senior Channel Manager is expected to align with the Reseller, SIs and Alliances team to communicate our marketing plans to partners, gain feedback from our partners on how to improve and refine those programs, and then manage and track the marketing-generated and marketing-influenced Opportunity funnel. The role is expected to use, our Marketing Automation platform, and our Marketing results dashboard Tableau to engage regularly with the Channels & Alliances team and our partners on growing our high-quality Opportunity funnel pipeline and closed wins.

The role also requires close collaboration with the rest of the Field Marketing across the regions to share best practices and lessons learned across the Field Marketing team, and across the Marketing team as a whole.

This position is an individual contributor role reporting to the Director, Partner Marketing.


  • Develop and implement a comprehensive channel growth strategy that increases our reach and impact within existing channel partners like CDW, Deloitte, Ingram, E&Y, Insight and others
  • Build and implement a quarterly and annual marketing plans for Channel in North America for our key product offerings: IAM and CLM
  • Architect and implement demand generation and enablement campaigns that build awareness, pipeline and accelerate opportunities through the sales cycle
  • Drive the execution of channel marketing programs and campaigns, including co-branded collateral, promotions, incentives, and events to generate demand and accelerate partner sales
  • Own and manage the integrated co-marketing plan and budget for top strategic partners
  • Collaborate with internal enablement programs team to educate partners on product offerings, value propositions, and sales/marketing best practices to enhance their ability to effectively market and sell our products/services
  • Define and monitor performance metrics and track and report on campaign effectiveness in, Tableau
  • Partner with key partners in Marketing, Product Management, Delivery and Regions to strategize and plan for the best marketing approach against desired outcomes
  • Act as a Global center of excellence for other Regional partner marketing leads globally: EMEA, LATAM and APAC
  • Serve as the primary liaison in North America, bridging the gap between regional marketing, partner teams, and other relevant stakeholders

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring


  • Minimum of 8 years of related experience with a Bachelor’s degree; or 6 years related experience with a Master’s degree, with 2+ years in SaaS space
  • 5-8 years of partner/channel marketing, product marketing, field marketing or demand generation role with emphasis on partner or alliance programs and campaigns
  • Experience with Salesforce, Tableau or other CRM, analytics tools
  • Project management experience and/or experience working with cross-functional teams
  • Proven track record of delivering demand generation campaigns in international and emerging markets in collaboration with the regional leaders


  • Proactive and collaborative with all levels of an organization internally and externally
  • Experience operating in a fast-paced, outcome-driven environment
  • Strategic capability to synthesize data and insights and translate into tangible business actions
  • Strong interpersonal skills with a partnership-first approach to working with internal and external teams
  • Excellent verbal and written communication
  • Experience working with enterprise SaaS software products

Wage Transparency

Based on applicable legislation, the below details pay ranges in the following locations:

California: $122,300 - $190,650 base salary

Illinois and Colorado: $116,500 - $160,150 base salary

Washington and New York (including NYC metro area): $116,500 - $168,200 base salary

This role is also eligible for bonus, equity and benefits.

Global benefits provide options for the following:

  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Life at DocuSign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.


Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

EEO Know Your Rights poster


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