As a Sales Enablement Business Partner, you oversee the design and management of sales enablement programs. Your mission is to empower sellers with essential skills, tools, and knowledge they need to win, drive revenue growth, accelerate sales cycles, and deliver exceptional customer experiences.

You champion a culture of continuous learning and innovation, ensuring tight alignment between global GTM strategy, regional business priorities, and the sales rhythm. Your core focus is to elevate customer experience and trust by deploying The Criteo Way of Selling consultative selling program embedding a common language and methodology into everyday sales execution.

As part of the Sales Enablement team, you colead Spark Academy, Criteo’s unified Sales Academy. You consolidate and curate all critical seller content—from onboarding and methodology to product, tools, and GTM plays—into a single, easytonavigate

The role blends operational discipline, skills, methodology adoption and strategic enablement to accelerate rampup, shorten sales cycles, improve win rates, and build longterm customer trust.

Strategic Partnership with regional Sales leaders

Align global enablement strategy with regional business objectives and sales priorities. Gather feedback to strategically prioritize what is most needed for the region and pinpoint their key challenges & enablement needs.

• Together champion a culture of continuous learning, coaching, and innovation. Identify and rollout best practices cross region

• Lead the transformation and execution of sales enablement and training initiatives across the region. You will co-create and execute joint learning plans with regional sales leaders, securing buy-in and flawless execution.

• Establish governance (e.g., steering committees) and clear communication cadences to ensure accountability and follow-up on key milestones.

• Track adoption and provide insights through seller analysis and surveys.

Deploy Global & Regional Consultative Selling Training Program (H1 Focus)

Deploy and scale The Criteo Way of Selling across sellers and managers,

• Deliver role‑based learning journeys with a mix of e‑learning, live sessions and reinforcement. Ensure relevancy or roleplays, simulations, and assessments that anchor the skills in real deals.

• Help shape the delivery of a role‑based curricula (AEs, ASs, Client Leads, Ops), and a clear learning journeys and expectations.

• Deliver the initial The Criteo Way of Selling for managers a coaching framework for managers before transitioning subsequent training sessions and reinforcement programs to the regional coaching leads (rev enablement).

• Build an alwayson skills layer through elearning and microlearning.

• Shape the vision of AI-powered seller’s coaching tools. Collaborate closely with the Sales AI BizOps factory to deliver the first AI Sales Coaching agent.

• Track and report adoption and impact of the methodology (e.g. completion and certification, live attendance, manager coaching activation...).

Sales Academy (SPARK) (H2 Focus)

Evolve the Sales Academy (SPARK) as the central hub for sales methodology, Sales enablement & onboarding and all critical salescycle knowledge

• Define and maintain structured learning journeys tied to core sales motions,

• Prioritize enablement needs, define and maintain structured learning journeys covering core sales motions ensuring clarity, consistency, and scalability

• Identify and address key sales execution knowledge gaps.

• Develop priority curricula and curate content with crossfunctional partners.

• Ensure SPARK remains simple, current, and aligned with seller workflows and easily guide stakeholders to the appropriate owners and resources.

Sales Enablement consultative Support

Act as a consultative partner on key company initiatives.

• Help shape sales enablement needs (key Seller expertise, Sales tools, process Knowledge, AI for sales…) by bringing seller‑centric insights, enablement requirements, and adoption best practices

• Acting as a “compass” that guides sellers and managers to the right owners, content, and workflows and reduces friction in their day‑to‑day/

• Serve as a trusted regional advisor on change management, tool activation, and best practices, focusing on enablement impact

The team being lean we will proactively divide ownership and execution of major global initiatives, ensuring that each member focuses on specific areas of responsibility to maximize efficiency and avoid duplication

Impact & Success Metrics

By embedding enablement programs and continuous learning into the sales rhythm, Sales Enablement will:

• Drive an increased adoption of enablement initiatives across all regions, increasing seller productivity and effectiveness.

• Deliver measurable time savings and operational efficiencies for sellers and managers.

• Deepen customer trust and enhancing client satisfaction through stronger, more consistent sales execution.

• Build a scalable culture of coaching and enablement that supports long-term seller success and ongoing growth.

• Ultimately, help teams deliver higher win rates and revenue growth.

• Strong experience in Sales, Sales Enablement or client‑facing roles, with a track record of improving seller effectiveness and business outcomes.

• Demonstrated expertise in consultative selling methodologies (e.g. Richardson‑style programs)

• Ideally ability to design and run learning journeys, including onboarding, methodology adoption and ongoing reinforcement.

• Exceptional communication and stakeholder management skills, enabling effective collaboration across functions and regions.

• Demonstrated ability to manage multiple projects and stakeholders across regions, thriving in a fast-paced, matrixed environment

• Strong analytical and data-driven decision-making skills, with experience monitoring KPIs such as program adoption, seller productivity

• Experience in change management and driving adoption of new tools / processes

• Deep understanding of the sales cycle and sales tools

• Passion for continuous improvement, innovation, and a growth mindset.