Head of Field MarKeting EMEA
Criteo
What You'll Do:
The Head of Field Marketing, EMEA plays a critical role in leading the regional field marketing strategy and execution across Europe. Partnering closely with EMEA sales leadership, this role is responsible for aligning marketing initiatives with commercial objectives for both performance and retail media, driving regional impact, and translating global strategies into locally relevant campaigns, narratives, and activations.
Reporting to the Global Head of Field Marketing, you will lead a team of field marketing managers and collaborate cross-functionally to deliver high-performing programs that generate demand for Criteo’s Commerce Media Platform.
Key Responsibilities
Define and own the EMEA Field Marketing Strategy, aligned with regional sales goals.
Lead and manage a team of direct reports across the EMEA region, fostering growth and performance.
Serve as the primary marketing partner for EMEA sales leadership.
Localize global marketing campaigns and collaborate with central teams on content needs.
Elevate Criteo’s brand and executive visibility through organic and paid initiatives, in partnership with the Global Marketing team, Product Marketing, PR and Analyst Relations.
Own and manage the EMEA field marketing budget, ensuring efficient and impactful spend.
Lead content strategy and execution for high-touch events, including industry sponsorships and proprietary experiences.
Champion a culture of continuous improvement, learning, and excellence.
Actively contribute to the Global Field Marketing team, participating in cross-functional initiatives.
Who You Are:
Bachelor's degree in business, marketing, or related field.
8+ years of marketing experience, ideally in AdTech, retail, or eCommerce.
Proven success marketing platforms, SaaS, or technology solutions; experience in demand-driven businesses (e.g., DSPs or RMNs) is a plus.
Strong commercial acumen with a sales-oriented mindset; comfortable engaging with clients and supporting sales pitches.
Data-driven marketer with a deep understanding of digital marketing, including social media, automation, programmatic & RTB, and CRM—preferably within a B2B tech environment.
Exceptional communication skills; confident in supporting senior leadership and external partners.
Demonstrated leadership in building and retaining high-performing teams.
Client-centric approach with a focus on delivering value through marketing.
Innovative thinker who embraces new ideas and challenges.
Excellent project management skills with strong attention to detail.
Agile and results-driven; thrives in a fast-paced, high-growth environment.
We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!
Who We Are:
Criteo is a leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions. We’re shaping a more open and sustainable digital future for advertising.
At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.
What We Offer:
🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
📈 Grow with us – Learning, mentorship & career development programs.
💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.
🤝 A team that cares – Diverse, inclusive, and globally connected.
💸 Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.