Product Marketing Manager - Retailer Monetization
Criteo
What You'll Do:
We are seeking a Product Marketing Manager supporting our Retailer Monetization solutions portfolio. In this role, you will own the go-to-market strategy of these solutions as well as leading the cross functional efforts to drive successful product launches, sales strategy and enablement. You will be responsible to create compelling narratives to drive value with our solutions.
Key responsibilities:
- Lead cross functional team to build and execute marketing and sales enablement strategies that translate technical information into commercially relevant assets to drive value for our customers
- Work effectively across teams with groups such as engineering, marketing, product, sales, business development to achieve our joint business goals
- Build in-depth knowledge of the Retail Media industry, retailer monetization solutions and customer needs
- Understand the different internal teams and needs to build an impactful internal enablement plan (training, materials, etc.) by audience
- Ensure our messaging articulates Criteo’s differentiation and aligns to core value proposition
- Have a good grasp of retailer personas to build impactful customer enablement strategies through channels such as: webinars, client communications, one sheets, education programs, etc
- Provide thought leaderships, sharing and educating both internal and external audiences on our solutions and value propositions
- Conduct market analysis and competitive research to identify trends, opportunities and threads to incorporate into product strategy and solutions
Who You Are:
- Bachelor’s degree in marketing, business or related field, MBA a plus
- Experience in product marketing or related roles within Retail Media
- A proven track record managing cross-functional projects or product launches
- Ability to synthesize complex topics into compelling narratives for different audiences
- Excellent communication and problem-solving skills across product experience, success metrics, and market dynamics
- Self-starter with the ability to navigate a complex organisation to drive projects from idea to execution in a fast-paced environment
- Ability to navigate cultures and all levels of stakeholders across multiple functions and geographies to establish agreement for go-to-market priorities
We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!
Who We Are:
Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform.
At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics. As outlined in our Code of Business Conduct and Ethics, we strictly forbid any kind of discrimination, harassment, mistreatment or bullying towards colleagues, clients, suppliers, stakeholders, shareholders, or any visitors of Criteo. All of this supports us in our mission to power the world’s marketers with trusted and impactful advertising encouraging discovery, innovation and choice in an open internet.
Why Join Us:
At Criteo, we take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional and financial wellbeing, their interests and the important life events. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits. Benefits may vary depending on the country where you work and the nature of your employment with Criteo. When determining compensation, we carefully consider a wide range of job-related factors, including experience, knowledge, skills, education, and location. These factors can cause your compensation to vary.