Content Strategist, Japan
Criteo
What You'll Do:
We’re looking for a versatile Content Strategist experienced in writing and developing content for reports, blog posts, case studies, presentations, emails, landing pages, paid media, and more. This person will work on projects that span multiple topics related to adtech, digital advertising, consumer trends, and our products.
Based in Tokyo, this Content Strategist is central to our marketing efforts for Criteo’s business in Japan. Your mission is to support regional marketing needs in Japan, translating global content assets into effective marketing materials that drive thought leadership, awareness, and demand to accelerate Criteo’s business in Japan.
As a Content Strategist, you’ll also be engaging with growth marketing, field marketing, digital, web, social, and PR teams on a regular basis, so excellent communication and organizational skills (plus an endlessly positive attitude) are a must.
The ideal candidate will be a self-starting team player who knows how to get the answers they need to be able to do the work at hand. Sometimes that means researching, sometimes that means setting up meetings with subject matter experts. We don't micromanage, and we don’t hold hands: We just trust you’ll get it done.
What You’ll Do
Write high-quality shortform content (e.g. emails, case studies, landing pages, ad copy, web copy, one-sheets, posts for paid and organic social) and longform content (reports, presentations, and blog articles) that resonates with our target audiences in Japan.
Weave relevant Japanese research and data points into your copy as appropriate to resonate with our target audience of marketers (like brands and retailers) and media owners (retailers and publishers) in Japan.
Collaborate with different teams on content-driven campaigns to drive awareness/new business, as well as capture incremental spend from existing clients.
Publish content to the web, including blog posts to our public-facing blog and marketing assets to our internal sales portal.
Copyedit other people’s work to ensure everything we put out in the world remains true to our brand voice and style.
Review content translated from English into Japanese for accuracy and cultural relevance and revise as needed.
Manage a content calendar for Japan. This means keeping up with what’s coming down the pike, what’s on deck for the next month, quarter, etc.
Who You Are:
Excellent written and verbal communication skills.
Fluent in English and Japanese, ideally with a portfolio of strong writing samples.
5-7 years B2B marketing or product marketing experience. Adtech or ecommerce experience is a plus.
Solid experience writing content for the Japanese market.
Understanding of the diversified cultures in the APAC region and excited to work within a global, matrixed marketing organization.
Interested in distilling complex advertising topics into what matters for our audiences.
Detail-oriented with strong time management skills.
Comfortable owning projects and working independently.
Comfortable incorporating data and research into your work.
Comfortable working in project management platforms for day-to-day task organization
We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!
Who We Are:
Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform.
At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics. As outlined in our Code of Business Conduct and Ethics, we strictly forbid any kind of discrimination, harassment, mistreatment or bullying towards colleagues, clients, suppliers, stakeholders, shareholders, or any visitors of Criteo. All of this supports us in our mission to power the world’s marketers with trusted and impactful advertising encouraging discovery, innovation and choice in an open internet.
Why Join Us:
At Criteo, we take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional and financial wellbeing, their interests and the important life events. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits. Benefits may vary depending on the country where you work and the nature of your employment with Criteo. When determining compensation, we carefully consider a wide range of job-related factors, including experience, knowledge, skills, education, and location. These factors can cause your compensation to vary.